#imon-communications
#imon-communications

fromSitePoint Forums | Web Development & Design Community

The Age Of "Interest Media" Is Here-Here's How Your Business Can Tap In

The 'interest media' era allows small businesses to reach potential customers beyond follower numbers through personalized content.

1 month ago

Online marketing

How Does a Digital Marketing Agency Handle Social Media Marketing?

A digital marketing agency builds tailored social media strategies, creates and manages content, tracks performance metrics, and engages audiences to drive measurable growth.

fromSitePoint Forums | Web Development & Design Community

The Age Of "Interest Media" Is Here-Here's How Your Business Can Tap In

The 'interest media' era allows small businesses to reach potential customers beyond follower numbers through personalized content.

1 month ago

Online marketing

How Does a Digital Marketing Agency Handle Social Media Marketing?

more#social-media-marketing

Online marketing

How professional search engine optimisation services help brands outrank competitors - London Business News | Londonlovesbusiness.com

Most businesses lack a strategic approach to their website, impacting their online visibility and search rankings.

fromGeeky Gadgets

19 hours ago

Why Your AI Adverts Are Missing the Mark & How to Fix Them

AI-generated ads require detailed prompts for effectiveness, ensuring alignment with brand voice and campaign goals.

fromTipRanks Financial

QYOU Studios Named "Most Innovative Studio" for Creator-Led Digital Campaigns - TipRanks.com

QYOU Studios has been named 'Most Innovative Studio' at the Digiday TV & Video Awards, underscoring its growing prominence in creator-powered storytelling and premium digital production.

Media industry

Artificial intelligence

from24/7 Wall St.

CFRA Just Upgraded Meta to Strong Buy. The AI Turnaround Story Is Getting Hard to Argue With

CFRA upgraded Meta Platforms to Strong Buy, citing strong AI execution and significant infrastructure investment as key factors for long-term growth.

Email Marketing Automation for Small Businesses: What to Build, How to Write It, and When to Send It

Email marketing automation ensures timely communication with subscribers, enhancing engagement and retention for small businesses.

fromAWeber

How to Choose the Best Email Marketing Platform for Your Small Business

Choose an email marketing platform that ensures deliverability, fits your budget, includes automation, and provides human support.

fromAWeber

15 hours ago

Email Marketing Automation for Small Businesses: What to Build, How to Write It, and When to Send It

Email marketing automation ensures timely communication with subscribers, enhancing engagement and retention for small businesses.

fromAWeber

How to Choose the Best Email Marketing Platform for Your Small Business

Choose an email marketing platform that ensures deliverability, fits your budget, includes automation, and provides human support.

more#email-marketing

Privacy professionals

Your Next Buyer Is Googling You Right Now

In 2026, buyers prioritize fintech legitimacy over features, making trust a crucial stage in the decision-making process.

Exercise

Whoops, We Dyed Influencers Blue! But Now Our Business Is Bringing In $42 Million in Revenue

Clarke and Spalter built FORM, a lifestyle platform and activewear brand, achieving over 60,000 subscribers and $42 million in revenue since its 2020 launch.

Meta Pulls Lawyer Ads After Social Media Lawsuit Loss

Meta is removing ads from lawyers seeking clients harmed by social media addiction amid ongoing lawsuits.

Meta removes ads that encourage litigation against the company

Meta limits free speech by removing ads from attorneys seeking clients harmed by social media, contradicting Zuckerberg's claims about promoting free expression.

fromQuartz

15 hours ago

Meta yanks plaintiff lawyer recruitment ads for addiction lawsuits

Meta is removing ads from law firms soliciting plaintiffs in lawsuits over social media addiction claims.

Law

fromNewsmax

Meta Pulls Lawyer Ads After Social Media Lawsuit Loss

Meta is removing ads from lawyers seeking clients harmed by social media addiction amid ongoing lawsuits.

Meta removes ads that encourage litigation against the company

Meta limits free speech by removing ads from attorneys seeking clients harmed by social media, contradicting Zuckerberg's claims about promoting free expression.

fromQuartz

15 hours ago

Meta yanks plaintiff lawyer recruitment ads for addiction lawsuits

Meta is removing ads from law firms soliciting plaintiffs in lawsuits over social media addiction claims.

more#meta

#video-marketing

Why Humanizing Your Mission Is the Key to Better Engagement

Emotional connection in video content is essential for engagement and conversions.

fromThe Hollywood Reporter

Top Influencers' Secret Weapon for Engagement Might Be Replaced by AI

Evan Stanfield's marketing agency Clipping Culture utilizes freelancers to create shortform videos, while AI technology is increasingly used in video editing and production.

Why Humanizing Your Mission Is the Key to Better Engagement

Emotional connection in video content is essential for engagement and conversions.

fromThe Hollywood Reporter

Top Influencers' Secret Weapon for Engagement Might Be Replaced by AI

Evan Stanfield's marketing agency Clipping Culture utilizes freelancers to create shortform videos, while AI technology is increasingly used in video editing and production.

This Is How People Who Use Emojis at Work Are Perceived

Emojis can negatively impact perceptions of competence in workplace communication, especially negative emojis.

Typography

fromPR Daily

4 reasons your writing accidentally sounds AI-generated (and how to fix it) - PR Daily

AI-generated content is losing favor, prompting brands to label their content as human-generated to maintain trust and authenticity.

London startup

Fleet Street launches local digital PR service for UK businesses to improve regional media visibility - London Business News | Londonlovesbusiness.com

Fleet Street launched a local digital PR service to help businesses secure coverage in regional news outlets.

As YouTube grows on TV, it eyes more interactive video across formats | TechCrunch

YouTube is enhancing interactive features for TV viewing as connected TVs account for a growing share of its watch time.

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.

YouTube expands Media Kit insights and adds AI tools

YouTube enhances its Media Kit for creators with new audience insights and introduces AI-powered tools in its video editing app.

Television

fromTechCrunch

As YouTube grows on TV, it eyes more interactive video across formats | TechCrunch

YouTube is enhancing interactive features for TV viewing as connected TVs account for a growing share of its watch time.

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.

YouTube expands Media Kit insights and adds AI tools

YouTube enhances its Media Kit for creators with new audience insights and introduces AI-powered tools in its video editing app.

EdgeBeam Wireless acquires Broadspan platform from Sinclair

EdgeBeam Wireless acquires Broadspan to enhance data distribution capabilities and accelerate deployment timelines significantly.

fromRAIN News

Delta / YouTube partnerhip takes off

Delta Airlines has launched a music discovery initiative in partnership with YouTube Premium, featuring live performances recorded inside a Boeing 767. The goal is to enroll passengers in YouTube Premium with a 14-day trial, but only for members of Delta's SkyMiles program.

Berlin music

Marketing that pleases everyone converts no one | MarTech

Safe marketing fails because it avoids tension and seeks approval, leading to invisibility and disengagement from customers.

The Future of Marketing is Community

Consumers prefer authentic connections over AI-generated content, emphasizing the importance of community in building trust and credibility.

These Marketing Leaders Were Asked How They'd Spend an Extra $1 Million-and Their Answers Reveal Where Social Is Headed

Increased marketing budgets should focus on user-generated content and in-person events to drive engagement and conversions.

Marketing that pleases everyone converts no one | MarTech

Safe marketing fails because it avoids tension and seeks approval, leading to invisibility and disengagement from customers.

The Future of Marketing is Community

Consumers prefer authentic connections over AI-generated content, emphasizing the importance of community in building trust and credibility.

These Marketing Leaders Were Asked How They'd Spend an Extra $1 Million-and Their Answers Reveal Where Social Is Headed

Increased marketing budgets should focus on user-generated content and in-person events to drive engagement and conversions.

more#marketing

Social media management best practices - A guide by Huta Digital OU - London Business News | Londonlovesbusiness.com

Effective social media management is essential for companies to engage customers and enhance brand perception.

17 hours ago

A 6-step AI workflow for building better seasonal campaigns | MarTech

Seasonal campaigns that integrate industry trends, consumer behavior, and brand strategy yield higher sales and ROI.

fromThedrum

6 hours ago

ClickThrough Marketing and Uberall offer free webinar to help businesses with post-lockdown marketing strategy

The free webinar is designed to help assist local businesses with the transition back to in-store transactions by highlighting how they can appear for important 'near me' searches in order to capture the attention of local customers.

Online marketing

13 hours ago

'I Live to Work': MrBeast Admits His Work-Life Balance Isn't 'Healthy' - Here's How He Built YouTube's Biggest Audience

MrBeast, with 476 million subscribers, admits to an unhealthy work-life balance while striving to make Beast Industries a major entertainment company.

#social-media

fromTech Times

18 hours ago

How Social Media Algorithms Work: Simple Tips to Boost Feed Visibility Fast

Social media algorithms prioritize content based on user engagement, timing, and quality to maximize user activity on the platform.

fromBuffer: All-you-need social media toolkit for small businesses

Online marketing

Why Keywords Are Replacing Hashtags As The Social Media North Star

Social media marketing

Yes, You Can Create Content: A Neurodivergent's Guide to Getting Started

fromTech Times

18 hours ago

How Social Media Algorithms Work: Simple Tips to Boost Feed Visibility Fast

Social media algorithms prioritize content based on user engagement, timing, and quality to maximize user activity on the platform.

Online marketing

Why Keywords Are Replacing Hashtags As The Social Media North Star

The era of hashtags for social media discoverability is fading, replaced by social SEO driven by intent-based keywords.

fromBuffer: All-you-need social media toolkit for small businesses

Yes, You Can Create Content: A Neurodivergent's Guide to Getting Started

Developing a personalized system for content creation can help neurodivergent individuals maintain consistency and overcome challenges associated with ADHD and autism.

more#social-media

#ai-in-advertising

fromSocial Media Examiner

Ads and AI: Leveraging AI Creative in 2026 : Social Media Examiner

AI-generated ad creative is essential for advertisers to remain competitive and efficient in producing content at scale.

How Agencies Survive AI, According To The Man Who Built Advertising's Biggest Empire

Agencies must adapt to AI's impact on production and client expectations to survive in the evolving landscape of the knowledge economy.

Marketing tech

What Is AI Automating In Ad Tech? | AdExchanger

fromSocial Media Examiner

Ads and AI: Leveraging AI Creative in 2026 : Social Media Examiner

AI-generated ad creative is essential for advertisers to remain competitive and efficient in producing content at scale.

How Agencies Survive AI, According To The Man Who Built Advertising's Biggest Empire

Agencies must adapt to AI's impact on production and client expectations to survive in the evolving landscape of the knowledge economy.

What Is AI Automating In Ad Tech? | AdExchanger

AI is increasingly replacing functions in ad tech, particularly in A/B testing and creative optimization.

more#ai-in-advertising

Lionsgate, Tubi Execs Share Their Secret to Creator Success in Hollywood

Hollywood executives are increasingly valuing creators for their unique stories and built-in audiences.

fromRolling Out

Outloud Talent on what creators get wrong about brand deals

Outloud Talent manages over 150 creators, helping them monetize their platforms through brand deals and tailored support.

fromTheWrap

Lionsgate, Tubi Execs Share Their Secret to Creator Success in Hollywood

Hollywood executives are increasingly valuing creators for their unique stories and built-in audiences.

fromRolling Out

Outloud Talent on what creators get wrong about brand deals

Outloud Talent manages over 150 creators, helping them monetize their platforms through brand deals and tailored support.

The Price And Promo Paradox; YouTube's Interactive TV Push | AdExchanger

Online advertisers must balance product pricing and ad spending to maintain market presence and customer engagement.

The post-purchase moment where loyalty is won or lost | MarTech

Post-purchase messaging is crucial for building customer relationships and encouraging repeat purchases.

fromSpeckyboy Design Magazine

How WordPress Agencies Can Give Back to the Community - Speckyboy

WordPress offers freelancers and agencies a sustainable career path while fostering community engagement and growth opportunities.

#marketing-attribution

fromMiami Herald

11 hours ago

A 3-step guide to connecting marketing spend to revenue

Accurate marketing attribution is essential for connecting marketing spend to revenue and demonstrating campaign effectiveness.

fromNeil Patel

How High-Growth Companies Actually Measure Marketing

A layered approach combining multiple measurement methods is essential for effective marketing analysis and decision-making.

fromMiami Herald

11 hours ago

A 3-step guide to connecting marketing spend to revenue

Accurate marketing attribution is essential for connecting marketing spend to revenue and demonstrating campaign effectiveness.

fromNeil Patel

more#marketing-attribution

How High-Growth Companies Actually Measure Marketing

A layered approach combining multiple measurement methods is essential for effective marketing analysis and decision-making.

fromInman

Authenticity drives real estate marketing results

Authenticity is essential for building a polished real estate agent brand, surpassing trendy scripts and overproduced content.

Online marketing

Don't Let Your Online Presence Suck - It's Your First Impression

A strong online reputation across multiple platforms is essential for building trust and attracting opportunities.

OpenAI has quietly launched its ads manager as it races to build out its ads business

OpenAI launched an ads manager, enabling real-time performance monitoring and optimization for advertisers, marking a significant step in its advertising business expansion.

fromRAIN News

APM / Streamguys join to launch new marketplace for podcasting and livestreaming

American Public Media and Streamguys launched the Inform Media Network to support noncommercial public media stations with a digital underwriting marketplace.

Brands vs. bots: CMOs, ad agencies tell all about what they've learned marketing to our new AI overlords

AI content generation tools are emerging, but effective brand management and communication strategies are crucial for success in the evolving landscape.

Marketing tech

Clinch Bolsters North American Growth with Appointment of IPG Veteran Melvin Stern as VP

Scaling Success: How AI is Reshaping Publisher Deals

AI is transforming publisher deals by enabling advertisers to find new audiences at scale while maintaining relevance and performance.

Marketing tech

Media Buying Briefing: Instrument's CEO on how agencies need to lead clients on AI

Agencies are increasingly leveraging AI to enhance their capabilities beyond traditional marketing and media investment.

Brands vs. bots: CMOs, ad agencies tell all about what they've learned marketing to our new AI overlords

AI content generation tools are emerging, but effective brand management and communication strategies are crucial for success in the evolving landscape.

Clinch Bolsters North American Growth with Appointment of IPG Veteran Melvin Stern as VP

Clinch appointed Melvin Stern as VP of growth to enhance North American operations and drive business growth with its Flight Control platform.

Scaling Success: How AI is Reshaping Publisher Deals

AI is transforming publisher deals by enabling advertisers to find new audiences at scale while maintaining relevance and performance.

Media Buying Briefing: Instrument's CEO on how agencies need to lead clients on AI

Agencies are increasingly leveraging AI to enhance their capabilities beyond traditional marketing and media investment.

AI & Paid Search: How to Adapt to AI Overviews Stealing Clicks

AI Overviews significantly reduce paid search click-through rates, especially for informational queries, necessitating a shift in measurement and strategy.

TikTok marketing tips for small businesses - London Business News | Londonlovesbusiness.com

TikTok enables small businesses to reach new audiences and enhance brand awareness through authentic content and engagement strategies.

Most messaging problems start with the wrong audience | MarTech

Identifying and focusing on the primary audience is crucial for effective company messaging, especially for B2B companies.

Future of Marketing Briefing: The ad industry has an AI label problem

The ad industry struggles with AI transparency, balancing honesty against potential loss in ad effectiveness.

fromPR Daily

A landmark ruling is reshaping social media. Communicators should pay attention. - PR Daily

A court ruling holds social media platforms accountable for addictive designs impacting user mental health.

#public-relations

Marketing

The Myth Of 'Overnight Success': Why Real PR Momentum Takes Time

Most companies start PR too late

Businesses should start PR efforts early, not just when major announcements are imminent, to build credibility and visibility.

Marketing

Beyond earned media: A new PR playbook

The Myth Of 'Overnight Success': Why Real PR Momentum Takes Time

Overnight success in PR is a myth; it requires time, effort, and strategic relationship building.

Most companies start PR too late

Businesses should start PR efforts early, not just when major announcements are imminent, to build credibility and visibility.

Beyond earned media: A new PR playbook

A strong PR plan balances daily visibility with long-term brand building, adapting to evolving media landscapes and consumer habits.

more#public-relations

fromAxios

GEO drives new brand-media deals

Increasing brand mentions on third-party websites enhances AI visibility and shapes public conversation.

Primed For Upfronts; How Much AI Is Too Much AI? | AdExchanger

Nielsen faces credibility issues with its measurement currency amid declining streaming viewership and demands for performance proof from media buyers.

Possible expands not only its area but also its marketer presence, aka 'gold dust'

Possible conference expects 20% more attendees and expands footprint to include Eden Roc Miami Beach for enhanced outdoor presence.

fromAdweek

The 2026 Brand Genius Creators: Innovating How to Connect With Audiences

Michelladonna goes around the world to celebrate the cats who live and work in bodegas, corner stores, and repair shops on her show, Shop Cats. The bilingual series launched in 2024 on creator-led production platform Mad Realities, and quickly found an audience drawn to its feline stars and Michelladonna's energy and humor.

Media industry

fromNieman Lab

Do links hurt news publishers on Twitter? Our analysis suggests yes

Links in tweets negatively impact engagement for news publishers on Twitter.

fromBuffer: All-you-need social media toolkit for small businesses

3 weeks ago

Replying to Your Comments on Facebook Boosts Engagement

Engaging with comments on Facebook posts can increase reactions by approximately 9.5%.

fromTheZenParent

20 Sneaky Tactics Advertisers Use To Take Advantage Of You - TheZenParent

Understanding marketing psychology helps consumers recognize subtle tactics that influence purchasing decisions.

20 hours ago

New Data From DAIVID & Kinetiq Shows BODYARMOR Debut Increased Coca-Cola's March Madness Visibility By 55% - ExchangeWire.com

Coca-Cola shifted NCAA sponsorship from POWERADE to BODYARMOR, increasing ad frequency and market share significantly during March Madness 2026.

Fox integrates Kalshi prediction data across platforms

Fox Corporation partners with Kalshi to integrate prediction market data into its news programming across multiple platforms.

fromnews.bitcoin.com

Fox Corporation Partners With Kalshi to Add Prediction Market Data to FOX News and FOX One

Fox Corporation integrates Kalshi prediction market data into major platforms, enhancing news coverage with real-time forecasts starting April 7, 2026.

fromReadWrite

Fox integrates Kalshi prediction data across platforms

Fox Corporation partners with Kalshi to integrate prediction market data into its news programming across multiple platforms.

fromnews.bitcoin.com

Fox Corporation Partners With Kalshi to Add Prediction Market Data to FOX News and FOX One

Fox Corporation integrates Kalshi prediction market data into major platforms, enhancing news coverage with real-time forecasts starting April 7, 2026.

The More Things Change, The More Marketing Stays The Same

The media landscape evolves, but core challenges for marketers remain consistent over time.

Digiday+ Research: Publishers apply AI to streamline tasks and improve audience experience

Publishers are increasingly integrating AI into editorial workflows to streamline tasks and enhance audience experience.

The 2026 Agencies Vanguard: Defying the Odds to Make Work That Resonates

Impactful agency executives drive growth and innovation, setting leadership standards and mentoring future leaders in the industry.

Who is OpenAI's global head of ads, David Dugan?

David Dugan's dual expertise in strategy and sales positions him as a key leader for OpenAI's global advertising business.

fromAdweek

The 2026 Agencies Vanguard: Defying the Odds to Make Work That Resonates

Impactful agency executives drive growth and innovation, setting leadership standards and mentoring future leaders in the industry.

Who is OpenAI's global head of ads, David Dugan?

David Dugan's dual expertise in strategy and sales positions him as a key leader for OpenAI's global advertising business.

Fifty Hires AudienceScan's Charlie Firebrace as Growth Director - ExchangeWire.com

Charlie Firebrace appointed as growth director at Fifty to support global expansion and enhance audience intelligence business.

fromMarketing Dive

Will ChatGPT ads become a meaningful part of the performance media mix?

ChatGPT ads signify the start of significant ad monetization for large language models, with potential for long-term integration into marketing strategies.

Digest: The Trade Desk CMO and Execs Exit in Shake-Up; BBC Studios Launches Airline Streaming; Tesco Media Introduces Premium Video Ads

The Trade Desk experiences a leadership shake-up with key executive departures amid scrutiny over contractual breaches.

fromMiami Herald

11 marketing budget mistakes to avoid (and how to avoid them)

Avoid common marketing budget mistakes to maximize ROI and ensure effective investment.

fromNieman Lab

How V Spehar built a news business from under a desk

News creators like Vitus Spehar are redefining journalism for younger audiences through engaging and accessible content on social media.

fromFortune

The corporate 'storyteller' is marketing's newest messiah-and just as hollow as every buzzword before it | Fortune

The Storyteller has emerged as a new branding concept, embodying wisdom and insight into the human condition amidst consumer distrust.

Silverpush's Paul Briggs on Navigating YouTube and using Contextual to regain Visibility and Control

Video advertising must be full-funnel, leveraging contextual intelligence to enhance user engagement and drive conversions.

Trying to Land Media Coverage. Don't Make This Mistake.

Online presence and verifiable signals are crucial for founders to secure opportunities in a skeptical business climate.

fromFortune

6 days ago

3 reasons OpenAI buying daily tech show TBPN for hundreds of millions isn't totally crazy | Fortune

Knowing when to sell is crucial for startup success, as demonstrated by TBPN's timely sale to OpenAI.

fromVariety

OpenAP Names Warner Sales President Ryan Gould Chairman

Ryan Gould has been appointed chairman of Open AP, focusing on interoperable digital ad-buying practices among publishers.

from24/7 Wall St.

Macquarie Initiates AppLovin at Outperform With a $710 Target: The Ad Tech Rocket Ship Has More Fuel

Macquarie initiated coverage of AppLovin with an Outperform rating and a $710 price target, highlighting its growth potential in ad tech.

fromHubspot

in 3 months

Marketing forecast fundamentals every growth team needs

Marketing forecasting estimates future performance using historical data, aiding in planning and aligning marketing efforts with revenue targets.

fromTechCrunch

Canva doubles down on AI and marketing automation with Simtheory, Ortto acquisitions | TechCrunch

Canva acquired Simtheory and Ortto to enhance its AI and marketing capabilities, evolving from a design tool to a comprehensive workflow system.

When Ad Tech Sprinkles Fairy Dust... - ExchangeWire.com

Special ingredients often serve narrative purposes rather than enhancing performance, both in cosmetics and ad tech.

fromHubspot

in 3 months

Loop Marketing vs. traditional marketing: What's the difference?

Loop Marketing is essential for marketers in 2026, offering a continuous, adaptive system powered by AI, unlike traditional linear marketing.

fromnews.bitcoin.com

Optimove Acquires Smartico in iGaming CRM Consolidation Play

Optimove is acquiring Smartico, enhancing its position in the iGaming CRM market with a focus on gamification-led marketing.

No Ads? Check Back In Two Weeks; I/Os Will Outlive Us All | AdExchanger

Epic Games faces challenges with ad revenue as it resists in-game ads while competitors like Roblox embrace them.

Why Bought AI Marketing Tools Are No Longer A Competitive Advantage

The era of buying marketing advantage is ending as identical tools provide no competitive edge.

Conversational marketing: How chatbots and artificial intelligence transform digital engagement - London Business News | Londonlovesbusiness.com

Conversational marketing transforms customer interactions into relationship opportunities using AI and chatbots for personalized, two-way communication.

Indie Agency Wpromote Dishes On How It's Testing New Agentic SSP Tools | AdExchanger

Ad agencies are increasingly using AI to unify fragmented ad-buying tools and enhance campaign management.

Happydemics Launches 'In-Flight Mode' to Optimise Brand Outcomes While Campaigns Are Still Airborne

In-Flight measurement builds on traditional methods by allowing real-time optimization of campaigns, enabling marketers to adjust creative, targeting, and media mix while campaigns are still active.

Marketing tech

Top five outsourced and white label SEO for agencies packages compared - London Business News | Londonlovesbusiness.com

White-label SEO allows agencies to scale fulfillment quickly while maintaining brand identity, but careful selection of providers is crucial.

The Trade Desk is changing how advertisers buy -- and what they can see

The Trade Desk is testing automated buying modes that simplify campaign management by bundling fees into a single price.