Ad of the Day: Lil Nas X and virtual model Imma star in AI-inspired Coach campaign
AI-inspired Coach ad campaign for Spring collection featuring Lil Nas X and digital model Imma
Brand ambassadors involved in Coach's 'Find Your Courage' campaign
Coach pairs virtual influencer with real celebs Lil Nas X, Camila Mendes
Coach has launched a campaign called 'Find Your Courage' which pairs virtual influencer imma with celebrity ambassadors.
The campaign aims to engage younger consumers around the complexities of identity and the changing definition of what it means to be 'real'.
Imma, the virtual influencer, is described as a 'virtual human, model, and digital creator' and has previously worked with brands such as Nike and Puma.
Ad of the Day: Lil Nas X and virtual model Imma star in AI-inspired Coach campaign
AI-inspired Coach ad campaign for Spring collection featuring Lil Nas X and digital model Imma
Brand ambassadors involved in Coach's 'Find Your Courage' campaign
Coach pairs virtual influencer with real celebs Lil Nas X, Camila Mendes
Coach has launched a campaign called 'Find Your Courage' which pairs virtual influencer imma with celebrity ambassadors.
The campaign aims to engage younger consumers around the complexities of identity and the changing definition of what it means to be 'real'.
Imma, the virtual influencer, is described as a 'virtual human, model, and digital creator' and has previously worked with brands such as Nike and Puma.