The startup, founded by former Shipt executives Elliott Potter (CEO), Patrick Sullivan (CTO), and Jared Mattsson (President), heard that feedback and launched an API in February 2025 that lets companies message their customers natively within iMessage, leveraging all the capabilities Apple's platform offers to iPhone users, like group chats, emojis, threaded replies, images and voice notes. Within eight months, Linq had doubled its annual recurring revenue it had built over four years, co-founder and CEO Elliott Potter told TechCrunch.
This week, Meta, at its annual Meta Connect, introduced several new products, including its second-generation Ray-Bans, a neural wristband, Meta Ray-Bans Display, and sports-centered glasses in collaboration with Oakley. There's one key integration that the AI-powered glasses won't be able to manage, however: sending iMessages. Meta CTO Andrew Bosworth said Apple's tight controls of its API were to blame for that.