fromBusiness Insider
5 days agoThe EU is investigating Shein for 'addictive,' gamified service
The Commission said it would investigate Shein for "addictive design, the lack of transparency of recommender systems, as well as the sale of illegal products, including child sexual abuse material." Shein's platform is addictive because it uses points and rewards for engagement, the Commission said in the press release, which could jeopardize consumer well-being. Shein, a Chinese fast fashion brand, is headquartered in Singapore.
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