Adweek1 week agoMarketingIAB Drops Standards on In-Store Retail Media MeasurementThe IAB released new standards for in-store retail media to unify how digital ads are sold and measured. [ more ]
AdExchanger2 weeks agoMarketingWhy Standardization Is Wrong For Attention Metrics | AdExchangerHigh viewability doesn't guarantee high quality; lower-viewability ads can perform better under certain conditions. [ more ]