#home-size-trends

#home-size-trends

Many upper-middle-classers don't even realize they've climbed into this tier. Randy Shilling, a 58-year-old chemical plant worker in Texas, saved more than $3 million for retirement. 'I view myself as an average Joe,' he told The Wall Street Journal. 'But when I want something, I go get it.'

The people who need you to shrink are dealing with their own stuff. After decades of running my own electrical contracting business, I've worked in hundreds of homes. Rich people, poor people, and everyone in between. You know what I noticed? The people who treated me like I was beneath them were always the ones fighting their own battles.

Recruiting is not about convincing people; it is about diagnosing them. Most recruiters fail because they sell the brokerage instead of solving the agent's specific 3 a.m. nightmare.

Ginsburg stated that treating builder business as a core pillar rather than a side channel reflects a broader industry shift. He believes a healthy balance of builders should be around 15% to 20% of the overall retail book of business.

Despite challenges like continued margin pressure and housing inventory constraints, the report said that brokerage leaders remain optimistic, adding that the 2026 results mark a shift from the uncertainty recorded in previous years. The 2026 outlook shows confidence has not faded. It has hardened, Minard said. Brokerage leaders now expect growth while staying focused on pricing pressure, margins, and execution.