Council Post: What Is Brandformance, And How Does It Propel Brands?
Brandformance is a holistic marketing strategy that integrates brand building and performance marketing for measurable results across multiple channels.
Council Post: How To Avoid A Common Problem In E-Commerce Marketing: Compartmentalization
Lack of holistic understanding of marketing strategy is a common problem in e-commerce brands.
Fluid nature of online shopping journey requires a comprehensive view of marketing activities.