It's time for marketing to prove its real value to brands, says Havas Media boss AffleckCEO Paddy Affleck emphasizes the need for marketing to prove its contribution to business growth in 2025.
Chief growth officer Nick Wright on how 'squad' system is boosting new biz at Havas MNNick Wright aims to foster a cultural shift at Havas Media Network towards a proactive new business approach, making growth everyone's responsibility.