#greenwashing-prevention

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#sustainability
fromWWD
1 day ago
Marketing

Is Earth Day Marketing Losing Impact as Sustainability Scrutiny Grows?

fromHarvard Business Review
1 day ago
Online Community Development

A New Model to Drive Financial Health and Commercial Sustainability in the Development Sector - SPONSOR CONTENT FROM MASTERCARD

Marketing
fromWWD
1 day ago

Is Earth Day Marketing Losing Impact as Sustainability Scrutiny Grows?

Sustainability marketing must be rooted in measurable goals to build consumer trust, especially during events like Earth Day.
LA food
fromEsquire
1 hour ago

What We Can Learn from One Restaurant's Quest to Cut Out Plastic

Chef Edward Lee demonstrates that eliminating plastic in restaurants is feasible, as shown by his D.C. restaurant SHIA's successful transition to a plastic-free model.
Coffee
fromFast Company
2 weeks ago

Why sustainable products fail-and what actually gets people to use them

Sustainable products fail when they require more care; they succeed when they minimize friction and simplify user behavior.
European startups
fromEntrepreneur
12 hours ago

The 'Sneaky' Ways Companies Are Making You Pay More - Without Raising Prices

Companies are creatively offsetting price increases due to rising fuel costs, often passing hidden costs to consumers.
Business intelligence
fromComputerWeekly.com
1 day ago

Sustainability accounting can be difficult, but can differentiate | Computer Weekly

Public cloud platforms offer sustainability benefits, but challenges in data transparency hinder accurate assessment of their environmental impact for enterprises.
#climate-change
Television
fromwww.theguardian.com
10 hours ago

Are OnlyFans models the best way to explain the climate crisis?

Global emissions are at record highs, and innovative approaches like Headline Newds aim to raise awareness about climate change through provocative content.
World politics
fromwww.theguardian.com
1 day ago

World held hostage by reliance on fossil fuels, Christiana Figueres warns and climate health impacts are mother of all injustices'

Countries' reliance on fossil fuels is causing health impacts from climate change, described as the mother of all injustices.
Environment
fromNature
3 days ago

'Yes, we can': a blueprint for a clean economy and healthy society

A new 'clean' economy focused on sustainability can lead to a more efficient and prosperous society.
Television
fromwww.theguardian.com
10 hours ago

Are OnlyFans models the best way to explain the climate crisis?

Global emissions are at record highs, and innovative approaches like Headline Newds aim to raise awareness about climate change through provocative content.
World politics
fromwww.theguardian.com
1 day ago

World held hostage by reliance on fossil fuels, Christiana Figueres warns and climate health impacts are mother of all injustices'

Countries' reliance on fossil fuels is causing health impacts from climate change, described as the mother of all injustices.
Environment
fromNature
3 days ago

'Yes, we can': a blueprint for a clean economy and healthy society

A new 'clean' economy focused on sustainability can lead to a more efficient and prosperous society.
London startup
fromEarth911
18 hours ago

Best of Sustainability In Your Ear: Plastic Bank's David Katz on Grassroots Recycling Solutions

Plastic Bank promotes grassroots recycling to create resilient communities and reduce ocean plastic waste through partnerships and innovative compensation models.
Intellectual property law
fromWIRED
2 hours ago

Anthropic Supply-Chain Risk Label Should Stay In Place, Appeals Court Says

Anthropic's supply-chain risk designation remains after a DC court ruling, conflicting with a previous San Francisco decision.
East Bay (California)
fromThe Oaklandside
10 hours ago

After 10 years of fighting, 'No Coal' activists gear up for new battle

Activists are mobilizing to impose strict regulations against a coal export terminal in West Oakland, challenging the developers' progress.
Digital life
fromEarth911
14 hours ago

Guest Idea: Why Sustainable Home Tech Choices Also Need Cybersecurity Awareness

Sustainable technology adoption is rising, but security risks of connected devices are often overlooked, impacting both environmental and digital safety.
DevOps
fromComputerWeekly.com
1 day ago

Navigating the opaque fog of public cloud carbon footprints | Computer Weekly

The environmental benefits of public cloud services are increasingly questioned due to inconsistent sustainability metrics and reporting among major providers.
E-Commerce
fromEarth911
2 days ago

Sustainability In Your Ear: Don Carli On Tuning What We See Online To Reduce eCommerce Returns

Retail returns will cost $850 billion in 2026, with 22% due to products not matching online expectations.
fromFuncheap
7 hours ago

2026 Green Business Expo + Earth Day Festival (Yerba Buena Gardens)

Join the San Francisco Environment Department, in partnership with the Yerba Buena Gardens Conservancy and Climatebase, for a day of sustainability, community, and action at the official kickoff event for SF Climate Week.
San Francisco
Silicon Valley
fromSFGATE
14 hours ago

The San Francisco tech world's most boring shoe is finally dead

Allbirds, once a dominant shoe brand for tech workers, sold for $39 million, marking a significant decline from its peak valuation.
Environment
fromComputerWeekly.com
1 day ago

What you need to know before emissions regulators come knocking | Computer Weekly

IT infrastructure carbon emissions reporting is becoming a global regulatory requirement with strict compliance standards.
Marketing tech
fromForbes
12 hours ago

The More Things Change, The More Marketing Stays The Same

The media landscape evolves, but core challenges for marketers remain consistent over time.
London
fromwww.theguardian.com
14 hours ago

Say no to pesticides, mix up your lawn and six more ways to help bees to thrive

Solitary bees are crucial pollinators, with over 240 species in the UK, but they are facing significant population declines.
Fundraising
fromLondon On The Inside
18 hours ago

Traid Is Here to Help You Donate Your Old Clothes With Intention

Traid's Closet Clear Out campaign encourages intentional clothing donations to support global projects and combat fast fashion's impact on charity shops.
Media industry
fromAxios
1 day ago

GEO drives new brand-media deals

Increasing brand mentions on third-party websites enhances AI visibility and shapes public conversation.
OMG science
fromState of the Planet
5 days ago

Two Sustainability Students See Opportunity Hidden in Laundry-Induced Microplastic Pollution

Federal agencies are prioritizing microplastics in drinking water and launching initiatives to detect and remove them from the human body.
Left-wing politics
fromFortune
2 days ago

America's CEOs have become reluctant guardians of democracy | Fortune

Business leaders have historically played a crucial role in promoting democracy and social justice in America.
Boston food
fromFast Company
1 day ago

Ben Cohen is fighting to free Ben & Jerry's

Ben Cohen criticizes Magnum Ice Cream for silencing Ben & Jerry's on social issues like Gaza, racial justice, and student protests.
Mental health
fromPsychology Today
1 day ago

Why Your Company's Wellness Programs Keep Missing the Point

Disconnection in the workplace is often structural, not individual, and requires proper diagnosis to address effectively.
Careers
fromFast Company
1 day ago

Call it whatever you like: Personal brand, career brand, or professional reputation. Here's how to build it

Visibility and influence in the workplace require more than just doing good work; they depend on building trust and presence across various channels.
#branding
Web design
fromMajic 102.3
2 days ago

How speed is redefining modern branding in today's world

Speed is essential for branding; fast-loading websites enhance professionalism and improve search rankings.
fromFortune
3 days ago
Marketing

The corporate 'storyteller' is marketing's newest messiah-and just as hollow as every buzzword before it | Fortune

Web design
fromMajic 102.3
2 days ago

How speed is redefining modern branding in today's world

Speed is essential for branding; fast-loading websites enhance professionalism and improve search rankings.
Marketing
fromFortune
3 days ago

The corporate 'storyteller' is marketing's newest messiah-and just as hollow as every buzzword before it | Fortune

The Storyteller has emerged as a new branding concept, embodying wisdom and insight into the human condition amidst consumer distrust.
fromHell Gate
2 days ago

Randy Mastro Truly Gutted Compost Collection

In April 2025, New York City got serious about composting, as the Department of Sanitation implemented its first-ever mandatory curbside composting program. The program aimed to divert food and yard waste generated in residential buildings from landfills, as organic materials make up a third of the City's waste stream.
Podcast
fromApaonline
2 days ago

How to Deal with Online Virtue Signaling

Virtue signaling often manifests in social media posts that aim to elevate one's moral standing without genuine commitment to the cause, leading to frustration among observers.
Philosophy
LGBT
fromLGBTQ Nation
2 days ago

New poll shows why it's important for everyone to speak up in favor of trans rights - LGBTQ Nation

Majority of Americans support trans rights, but polling wording significantly influences public opinion on specific issues like gender-affirming care.
Healthcare
fromFast Company
5 days ago

Dignity as a competitive business model

Healthcare affordability is forcing families to delay care, highlighting the need for dignity-centered care models that prioritize patient respect and community health.
fromFuturism
4 days ago

EPA Now Values Human Lives at $0

When lives are assigned a higher dollar value, stricter pollution standards tend to clear the 'economic efficiency' sniff test, resulting in cleaner air. But that improved air quality comes at the expense of America's industrial industries, which have to invest in pricey systems to reduce the amount of these pollutants they spew down to acceptable levels.
US Elections
Alternative transportation
fromFast Company
4 days ago

3 surprising (but simple) ways to save gas as fuel costs skyrocket

Gas prices are rising due to disruptions in oil supply chains, particularly from the conflict in Iran, leading to increased costs at the pump.
Marketing
fromTheZenParent
7 hours ago

20 Sneaky Tactics Advertisers Use To Take Advantage Of You - TheZenParent

Understanding marketing psychology helps consumers recognize subtle tactics that influence purchasing decisions.
#ai-in-advertising
Marketing tech
fromForbes
1 day ago

4 Ways To Stay Authentic In The Age Of AI

Consumer backlash against AI in advertising stems from a perceived lack of authenticity, not the technology itself.
Marketing tech
fromAdExchanger
20 hours ago

The Creativity Trade-Off: What Marketers Risk Losing In The Age Of AI | AdExchanger

AI's rise in advertising enhances efficiency but risks eroding creativity and originality, leading to homogenized campaigns that fail to engage audiences.
Marketing tech
fromForbes
1 day ago

4 Ways To Stay Authentic In The Age Of AI

Consumer backlash against AI in advertising stems from a perceived lack of authenticity, not the technology itself.
London startup
fromwww.theguardian.com
2 days ago

Dozens of firms risk losing B Corp status after standards overhaul

Dozens of companies risk losing B Corp status due to stricter certification standards requiring compliance in all categories.
fromThe Verge
1 day ago

The case for banning cookie banners

Cookie banners have become bloated and useless, creating a new kind of interaction that means trouble all over the web. The only solution is to get rid of them, and do it now.
Digital life
fromThe Atlantic
4 days ago

How Some People Became So Averse to Hype

Anna Holmes defines 'hype aversion' as a reflex against being told what to like, suggesting that popularity can create pressure rather than signal quality. This feeling can lead to a deliberate choice to resist mainstream culture.
Media industry
Fundraising
fromFast Company
5 days ago

How giving starts progress and leadership scales it

Volatility and accountability are transforming philanthropy, requiring leadership to drive impactful change.
Marketing
fromForbes
1 day ago

How To Serve Clients Amid Board Scrutiny And Investor Activism

Agency conversations with executives now focus on measurable business impact rather than just creative output.
Marketing tech
fromForbes
1 day ago

5 Ways To Regain Trust In Your Marketing Metrics

Many B2B marketing leaders lack trust in their company's marketing measurement, highlighting a significant data confidence gap.
Graphic design
fromCreative Boom
2 weeks ago

When branding becomes activism: how OMSE helped B416 fight to protect a generation

B416 is a campaign that successfully changed social media age regulations by creating a recognizable brand and advocating for mental health awareness among teenagers.
Environment
fromHigh Country News
1 day ago

A new era of industrial logging looms - High Country News

The U.S. is set to rescind the Roadless Area Conservation Rule, allowing industrialization in previously protected forest areas.
Digital life
fromEntrepreneur
2 days ago

4 Business Ideas That Serve the World's Wealthiest Age Group

The growing senior population presents significant opportunities in technology aimed at enhancing their quality of life and independence.
#public-relations
fromForbes
12 hours ago
Marketing

The Myth Of 'Overnight Success': Why Real PR Momentum Takes Time

Overnight success in PR is a myth; it requires time, effort, and strategic relationship building.
Marketing
fromFast Company
1 day ago

Most companies start PR too late

Businesses should start PR efforts early, not just when major announcements are imminent, to build credibility and visibility.
Marketing
fromForbes
12 hours ago

The Myth Of 'Overnight Success': Why Real PR Momentum Takes Time

Overnight success in PR is a myth; it requires time, effort, and strategic relationship building.
Marketing
fromFast Company
1 day ago

Most companies start PR too late

Businesses should start PR efforts early, not just when major announcements are imminent, to build credibility and visibility.
Agriculture
fromEarth911
3 weeks ago

Convenience Comes at the Environment's Expense

Fast delivery convenience carries significant environmental costs through packaging waste, carbon emissions, and resource consumption, but individual yard management choices can meaningfully reduce environmental impact at a local scale.
#earth-day-2026
Environment
fromEarth911
5 days ago

Earth911 Inspiration: Show Up for Planet Earth

Make Earth Day 2026 a pivotal response to environmental damage from recent U.S. policy reversals.
Environment
fromEarth911
1 week ago

Earth Day 2026: Our Power, Our Planet Is A Call To Activism

Earth Day 2026 emphasizes civic action and political engagement in response to environmental rollbacks, shifting focus from personal lifestyle changes.
Environment
fromEarth911
5 days ago

Earth911 Inspiration: Show Up for Planet Earth

Make Earth Day 2026 a pivotal response to environmental damage from recent U.S. policy reversals.
Environment
fromEarth911
1 week ago

Earth Day 2026: Our Power, Our Planet Is A Call To Activism

Earth Day 2026 emphasizes civic action and political engagement in response to environmental rollbacks, shifting focus from personal lifestyle changes.
Philosophy
fromTheregister
2 weeks ago

Calling out corporate BS? There's a steaming pile to aim for

Corporate jargon impresses those least equipped for analytical thinking, confirming biases while also serving essential functions in specific contexts.
Los Angeles
fromThe Nation
3 weeks ago

Why Climate Activists Are Protesting Their Favorite Sports Teams

Climate activists protest sports teams' naming deals with fossil fuel companies and their financiers, linking stadium sponsorships to climate disasters and environmental destruction.
Marketing
fromThe Cool Down
2 days ago

'No AI' is the new message brands are leaning into to woo disgruntled customers

Brands are leveraging consumer skepticism towards AI to promote authenticity in marketing.
Marketing tech
fromEMARKETER
2 days ago

Most consumers say ads would undermine the trust they're placing in AI search results

63% of US adults trust AI search results less when ads are present.
Social justice
fromwww.independent.co.uk
3 weeks ago

People cannot check everything about what they buy. It's time for help

Global supply chains for consumer goods contain widespread human rights abuses and labor exploitation that most companies fail to adequately assess or trace.
Environment
fromwww.npr.org
5 days ago

NPR wants your big question about reducing your climate impact and saving money

Rising utility bills and oil prices are influenced by geopolitical factors and climate change, prompting inquiries about spending decisions that can reduce emissions and save money.
Social media marketing
fromPR Daily
4 weeks ago

6 steps for creating GEO friendly social posts - PR Daily

Social media managers must optimize content structure with frontloaded questions, lists, and clear formatting to improve discoverability in AI-driven search and recommendation systems across platforms.
Fashion & style
fromEntrepreneur
3 weeks ago

Your 'Organic' TShirt Still Hurts the Planet More Than You Think

Organic and sustainable fashion brands undermine their environmental messaging by packaging products in excessive single-use plastic, contradicting their eco-friendly positioning and contributing significantly to global plastic waste.
Marketing
fromEntrepreneur
5 days ago

How to Navigate Brand Authenticity in the Age of AI Slop

Originality and authenticity in content are essential for brands to stand out in a saturated market dominated by low-quality AI-generated content.
US politics
fromMedium
1 month ago

Product ethics have never mattered more

Anthropic refused Pentagon contract terms requiring unrestricted AI use, maintaining ethical boundaries against mass surveillance and autonomous weapons, demonstrating how product values withstand government pressure.
#advertising
#conscious-consumerism
Marketing
fromFast Company
1 week ago

The backlash against "woke business" is loud

Conscious consumerism is normalizing, with 40% of North American purchases influenced by social and environmental factors despite political backlash.
Marketing
fromFast Company
1 week ago

The backlash against "woke business" is loud

Conscious consumerism is normalizing, with 40% of North American purchases influenced by social and environmental factors despite political backlash.
Marketing tech
fromExchangewire
3 weeks ago

Limelight Inc Report Calls for "Efficiency Reset" in Ad Tech to Tackle Environmental Costs & Waste

Efficiency must become the guiding principle in digital advertising, serving as a strategic competitive advantage rather than merely a cost-reduction initiative.
Marketing
fromForbes
2 weeks ago

How Good-Loop Has Turned Advertising Into A Force For Good

Good-Loop transforms digital advertising into value exchange by converting ad impressions into nonprofit donations while improving brand performance metrics and reducing campaign carbon footprints.
fromDaily Coffee News by Roast Magazine
2 months ago

Report: Sustainability Must Be Embedded Into Core Buying Practices to Drive Change

"Ironically, many if not most of these 'sustainability' projects remain disassociated from companies' core procurement strategies, meaning the coffee produced from these projects is not necessarily bought by the companies involved, or only in minimal quantities," the paper states. "And for the coffee that is purchased, prices do not factor into the project design, despite the fact that price is the single variable impacting farmer income that is in the direct control of companies."
Coffee
E-Commerce
fromEarth911
1 month ago

The Sustainable Consumer's Guide to Amazon Shopping

Amazon shopping's sustainability depends on consumer choices—shipping speed, returns, packaging, and consolidated orders determine whether online purchases reduce or increase carbon emissions.
fromwww.theguardian.com
1 month ago

Claims that AI can help fix climate dismissed as greenwashing

Tech companies are conflating traditional artificial intelligence with generative AI when claiming the energy-hungry technology could help avert climate breakdown, according to a report. Most claims that AI can help avert climate breakdown refer to machine learning and not the energy-hungry chatbots and image generation tools driving the sector's explosive growth of gas-guzzling datacentres, the analysis of 154 statements found.
Artificial intelligence
Philosophy
fromEarth911
2 months ago

Earth911 Inspiration: Nothing In Vain

Nature acts with grace and yields miraculous results from 13.4 billion years of experimentation, inspiring people to prioritize the planet every day.
Environment
fromGlobal IP & Technology Law Blog
1 month ago

Greenhushing: The Indirect Consequence of the Crackdown on Greenwashing?

Regulators increasingly enforce against vague or unsubstantiated environmental claims; advertisers must provide clear, high-level substantiation for "green" or "sustainable" statements.
Environment
fromEarth911
2 months ago

Earth911 Inspiration: No Louder Voice?

Prioritize planetary care and a unifying universal value that emphasizes human dignity within a restored, regenerating nature over divisive identity politics.
fromwww.dw.com
2 months ago

The business of saving nature

The world spends 30 times more money destroying nature than protecting it. That's according to a new report from the United Nations Environment Programme (UNEP) that exposes a massive gulf between so-called "harmful investments" and financing that promotes nature preservation. The global environment agency's latest "State of Finance for Nature" (SNF) report is calling to phase out the US$7.3 trillion (6.2 trillion) in global investments that damage nature including into high-emissions energy infrastructure and manufacturing, for example.
Environment
Marketing
fromWhoWhatWhy
2 months ago

Whistleblowers Warn That Ad Industry Is Fueling Online Hatred and Climate Crisis - WhoWhatWhy

Major advertising agencies are enabling harm by funding hate, legitimizing polluting industries, undermining DEI, and offering only lip service to ethical responsibilities.
Environment
fromwww.theguardian.com
1 month ago

Businesses must take responsibility for biodiversity loss for their sake as much as ours

Unsustainable human consumption and business activities driving biodiversity loss pose systemic economic risks and threaten many companies with collapse.
Environment
fromComputerWeekly.com
1 month ago

IT Sustainability Think Tank: The digital diet and the growing cost of AI energy use | Computer Weekly

AI expansion is straining land, water, and power grids; industry and individuals must share responsibility through a "Digital Diet" and SDG12-style responsible consumption.
fromwww.theguardian.com
1 month ago

They pushed so many lies about recycling': the fight to stop big oil pumping billions more into plastics

Then she read an article in this newspaper, just over eight years ago, and discovered that fossil fuel companies had ploughed more than $180bn (130bn) into plastic plants in the US since 2010. It was a kick in the teeth, says Gardiner. You're telling me that while I am beating myself up because I forgot to bring my water bottle, all these huge oil companies are pouring billions She looks appalled. It was just such a shock.
Environment
Environment
fromABC7 Los Angeles
2 months ago

New year, greener you: 20 items to kickstart your environmental resolutions

A curated set of reusable, biodegradable, and low-waste household items enables easier adoption of eco-friendly habits and reduces single-use waste.
Environment
fromInfoWorld
2 months ago

AI is rewriting the sustainability playbook

AI-scale cloud workloads undermine greenops, creating a carbon accounting crisis as dense, continuous AI infrastructure dramatically increases energy use and obscures emissions tracking.
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