#global-campaign

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The Drum
1 week ago
Marketing

Stranger Things' Dacre Montgomery & skateboarder Peggy Oki 'Go full Speedo' in cheeky ad

Speedo launches 'Go Full Speedo' global campaign with Dacre Montgomery to revive brand image. [ more ]
Marketing Dive
3 months ago
Marketing

Expedia signs up as Netflix's first global ad partner

Expedia is launching a global advertising campaign on Netflix's ad-supported platform throughout 2024.
Netflix's ad-supported tier provides global scale and the potential to reach targeted audiences where linear TV consumption is declining. [ more ]
Adweek
3 months ago
Marketing

Why Doritos Is Evolving Its 'Bold' Brand Platform

Doritos is introducing a new brand platform called 'For the Bold in Everyone' to appeal to a multi-generational audience.
The first global campaign under this new platform tells the story of a grandmother and grandson and their shared passion for monster cars.
The campaign will initially run in Australia and European markets before expanding globally throughout the year. [ more ]
The Drum
3 months ago
Marketing

Ad of the Day: Heinz knows that hungry customers will wait for its sauce

Heinz has launched a global campaign celebrating diners who are willing to wait for their ketchup.
The campaign is based on research that found many diners would rather wait for ketchup than eat a cold meal. [ more ]
Creative Bloq
2 months ago
Graphic design

Pepsi finally launches its new logo in stunning global campaign

Pepsi has launched its new brand identity with a global campaign after almost a year since the reveal.
Pepsi's new logo is a blend of modern style and traditional timelessness, evolving its past iconic circular logo. [ more ]
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