How Elon Musk and X's decision to sue advertisers may have just backfiredElon Musk's company sued members of Global Alliance for Responsible Media (GARM) over alleged conspiracy to withhold advertising revenue, leading to the dissolution of GARM.
GARM, the so-called 'advertising cartel' sued by Elon Musk's X and Rumble, is shutting downThe World Federation of Advertisers is discontinuing its Global Alliance for Responsible Media (GARM) initiative after being sued by X on antitrust grounds.
How Elon Musk and X's decision to sue advertisers may have just backfiredElon Musk's company sued members of Global Alliance for Responsible Media (GARM) over alleged conspiracy to withhold advertising revenue, leading to the dissolution of GARM.
GARM, the so-called 'advertising cartel' sued by Elon Musk's X and Rumble, is shutting downThe World Federation of Advertisers is discontinuing its Global Alliance for Responsible Media (GARM) initiative after being sued by X on antitrust grounds.