Roblox, Shopify partner to sell physical products in the metaverseRoblox partners with Shopify to enhance e-commerce on its platform, allowing users to buy physical products directly within Roblox games.
How Four Brands Won Gen Z Through Memes, Authenticity, and Community-BuildingBuilding brand awareness sets the foundation for long-term demand and customer loyalty, especially among Gen Z consumers.
Why This Speaker Brand Is More Into Video For Marketing Than Audio | AdExchangerHARMAN International focuses on marketing through TikTok to reach Gen Z consumers amid concerns over control of audio quality on other platforms.
Eos's Soyoung Kang on how 'giving bestie vibes, not brand vibes' captivates Gen ZGen Z consumers prefer authentic connections with brands, Soyoung Kang emphasizes genuine engagement over transactional relationships.
How Four Brands Won Gen Z Through Memes, Authenticity, and Community-BuildingBuilding brand awareness sets the foundation for long-term demand and customer loyalty, especially among Gen Z consumers.
Why This Speaker Brand Is More Into Video For Marketing Than Audio | AdExchangerHARMAN International focuses on marketing through TikTok to reach Gen Z consumers amid concerns over control of audio quality on other platforms.
Eos's Soyoung Kang on how 'giving bestie vibes, not brand vibes' captivates Gen ZGen Z consumers prefer authentic connections with brands, Soyoung Kang emphasizes genuine engagement over transactional relationships.
Counterfeit Goes Cool: Brands Urged to Embrace #DupeHigh-end brands should embrace the dupe subculture to align with consumer preferences and capitalize on the trend.
TikTok for Business: Everything you need to knowTikTok offers businesses a platform to reach a global audience, tap into Gen Z consumers, and drive sales through creative advertising strategies.
Chobani names Ben Boyd as chief communications officerBoyd aims to enhance emotional connections with Chobani's brand by sharing human-centric stories.He plans to incorporate influencers into Chobani's storytelling strategy to appeal to Gen Z consumers.
How Gen Z, Shopping And TikTok Work TogetherGen Z consumers value TikTok as a significant shopping influencer.Authenticity and sustainability are key values for Gen Z shoppers.
Garnier launches new line with biggest investment in over 10 yearsGarnier partners with top TikTok star Charli D'Amelio for new hair product launchPromoting scientific benefits to connect with Gen Z consumers
From Vintage to Visionary: The Future of Urban OutfittersUrban Outfitters blends creativity with data-driven strategies to engage Gen Z.
Reddit Shares Insight into Evolving Discovery TrendsGen Z consumers are driving the shift towards curated recommendations and personalized online search experiences, valuing trust and accuracy in their research.