Roblox, Shopify partner to sell physical products in the metaverseRoblox partners with Shopify to enhance e-commerce on its platform, allowing users to buy physical products directly within Roblox games.
How Four Brands Won Gen Z Through Memes, Authenticity, and Community-BuildingBuilding brand awareness sets the foundation for long-term demand and customer loyalty, especially among Gen Z consumers.
Why This Speaker Brand Is More Into Video For Marketing Than Audio | AdExchangerHARMAN International focuses on marketing through TikTok to reach Gen Z consumers amid concerns over control of audio quality on other platforms.
How Four Brands Won Gen Z Through Memes, Authenticity, and Community-BuildingBuilding brand awareness sets the foundation for long-term demand and customer loyalty, especially among Gen Z consumers.
Why This Speaker Brand Is More Into Video For Marketing Than Audio | AdExchangerHARMAN International focuses on marketing through TikTok to reach Gen Z consumers amid concerns over control of audio quality on other platforms.
Counterfeit Goes Cool: Brands Urged to Embrace #DupeHigh-end brands should embrace the dupe subculture to align with consumer preferences and capitalize on the trend.
From Vintage to Visionary: The Future of Urban OutfittersUrban Outfitters blends creativity with data-driven strategies to engage Gen Z.
Reddit Shares Insight into Evolving Discovery TrendsGen Z consumers are driving the shift towards curated recommendations and personalized online search experiences, valuing trust and accuracy in their research.