#gen-z-and-millennial-spending

#gen-z-and-millennial-spending

Boomers are far more likely than any other group to be aware of price increases. When prices go up, they cut back on non-essential items and avoid impulse buys, with just 53% succumbing to them.

Finder Guy is an adorably chunky, dual-toned blue creature with a rounded head and a perpetual smile. Apple is being fairly tight-lipped about him; he hasn't been officially announced or acknowledged by the company.

The growth in sports betting is spurred by Gen Z and Millennials, who increasingly engage in high-risk sports betting, stock trading, and cryptocurrency speculation on mobile devices.

In business, when you do anything for appearances, you can write that down under the dumb column. We don't do stuff for... we do things that give return on investment in business, and trying to appear to be something is never a return on investment. Just be the thing.

Even as price growth slows - and falls in some cities - buying a home still feels unaffordable for many people, in part because mortgage rates remain high and down payments are still steep. Redfin reported in October that the average down payment hit a record $70,000 in August. While some people are cutting back on discretionary spending to afford a home purchase,

When you add up dinner, drinks and gas or ride-shares, dating can cost a small fortune these days. It's become so expensive that a startling number of Americans are willing to take on credit card debt just to afford it. According to a new "loveflation" survey from online billing site Invoice Home, one in four young Americans would consider going into credit card debt to afford dating someone they really liked.

Key stat: TikTok users ages 25-44 lead all age groups in taking action after seeing ads, with 54% gathering more info about products and 47% making purchases, according to an October 2025 survey from Edison Research. Beyond the chart: This shopping behavior tracks with broader social commerce trends. In fact, one-third of adults ages 18 to 34 have made a purchase on social media, compared with 23% of 35- to 54-year-olds, according to an August 2025 survey from Bizrate Insights and EMARKETER.

But we in marketing also have a certain fixation on youth. Millennials (put roughly, those born between 1980 and 2000) are the prime suspect at the minute because from where we sit in London, it seems like they're reaching their prime consumption years. They value experiences over things. They want authentic connections to brands. They want to be marketed to via a social influencer instead of a traditional ad (ha! they want to be marketed to - insert laugh/cry emoji here).