#gemma-models

#gemma-models

TikTok drove $18.1 billion in earned media value for beauty brands in 2025, up 55 percent year-over-year and surpassing Instagram's $17 billion EMV during the period.

The Scene Bag follows Sennott, as herself, around New York City as she tries to get herself invited to the Met Gala. The first episode, which was released online yesterday, is less than three minutes long, but includes plenty of star-studded cameo appearances from Sandra Bernhard, Francesca Scorsese, and True Whitaker.

Noemi developed her approach through ongoing dialogue with the artist and her team, as the work itself continued to shift throughout production.

With the slow death of the search bar, brands can no longer rely on SEO to help how they rank on a search results page, as every interaction, from discovery to purchase, is increasingly filtered through algorithms, making brand story a strategic asset. The shift reflects "a generational change" in consumer behavior, said John Harmon, senior retail and tech analyst at Coresight Research.

Not just any algorithm, mind you, but the most devilish metric devised to date. Because it finally translates the old publicity strategy of fame once governed by unquantifiable guesswork into money. No, it isn't (black) magic, just computerized math: by analyzing and comparing quantitative and qualitative data, the program in question calculates and assigns an economic value to these star appearances based on their public performance.

Like those, it scours our culture's incessant preoccupation with physical beauty, both the lusting for it and the lengths we will go to get and keep it. But The Beauty possess a mind of its own as it expounds on rich themes that Murphy's been interested in, mixing humor with black humor while he comments on sinfully glamorous lifestyles and the dark side of human nature and desire.

The end of the show did not mark the end of the trip. Back at the Le Grand Bellevue the group divided between fireside hot chocolates and the hotel's spa. The hotel's Le Grand Spa is over 3,000 square metres and has eight different types of saunas, several ice showers, foot baths and an outdoor bubble pool (named thus as it's bigger than your standard jacuzzi).

You know someone is an A-list celebrity when they bag a Valentine's Day campaign. (Think: Hailey Bieber for Victoria's Secret, Millie Bobby Brown for Florence by Mills, and Sydney Sweeney for SYRN.) Elsa Hosk, however, proved her fashion-girl supremacy by fronting not one, but two separate V-Day shoots for Alo Yoga. And the second one, which dropped on Tuesday, Feb. 3, was much, much spicier than the last.

Play Hard captures the essence of growing up surrounded by the echoes of empty arcades, the chill of coastal winds, and fleeting moments of joy found in skateboarding culture. It reflects on personal memories shaped by resilience, freedom, and creativity in an environment where opportunities were scarce. The collection embraces an aesthetic that values imperfection, emphasising the beauty found in fragility and the strength derived from community.

Everybody thought I would make oversized bomber jackets with monograms, said the mononymous king-of-the-hoodie designer after the show. That's what ChatGPT said, apparently. But that's not why I came to Gucci. Instead, he said, his Gucci will be energy, passion, fun and sex.

Travelling for art can be incredibly virtuous and culturally rewarding, like collecting souvenirs for your eyes (and from the post card rail in the gift shop). Remembering to research what is on before I book flights is a lesson I learnt all too well after I missed the Metropolitan Museum's fashion exhibition in 2016 by one day. As a fashion obsessed 20 something, I did not take this well and have since improved my itinerary planning and exhibition calendar checking.

Stylist and writer Orla Dempsey tried on some ties for a week, following a big fashion trend for 2026 and following in the footsteps of some famous faces

Modern it bags are superstars in the fashion space, thanks to a potent mix of buzzy creative directors, heritage design inspiration, and celeb endorsers, among other factors. That said, many of them exist in a vacuum. From the studded and fringed Valentino Nellcote to the boxy Dior book totes inspired by actual reading materials, there isn't a singular umbrella trend that captures today's most popular arm candy styles and kick-starts an entire design direction at the same time.