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#advertising #youtube #social-media #influencer-marketing #streaming #content-creation #creator-economy #gaming

Why Brands Need To Pick Up The Controller And Level Up In The Gaming World

The pandemic significantly increased gaming engagement, with mobile gaming becoming a key focus for brands and content creators.

Online marketing

YouTube Adds Engagement-Based Ad Skipping, New Livestream Features to Reward Active Viewers

Social media marketing

YouTube livestreams will now hold back ads during peak engagement to protect the vibe | TechCrunch

fromTNW | Next-Featured

Marketing tech

YouTube pauses livestream ads during peak engagement to protect the vibe

fromgizmodo.com

Online marketing

YouTube Will Stop Showing Ads If You Just Engage Hard Enough

Television

As YouTube grows on TV, it eyes more interactive video across formats | TechCrunch

fromAndroid Authority

Online marketing

Survey says paying for YouTube isn't worth it, even before incoming price hike

Online marketing

YouTube Adds Engagement-Based Ad Skipping, New Livestream Features to Reward Active Viewers

YouTube reduces ad interruptions during livestreams based on viewer engagement in live chat.

Social media marketing

YouTube livestreams will now hold back ads during peak engagement to protect the vibe | TechCrunch

YouTube will hold back ads during peak chat engagement to enhance viewer experience and reward supporters with ad-free moments.

fromTNW | Next-Featured

YouTube pauses livestream ads during peak engagement to protect the vibe

YouTube will pause ads during peak chat engagement in livestreams to enhance viewer experience.

Online marketing

fromgizmodo.com

YouTube Will Stop Showing Ads If You Just Engage Hard Enough

YouTube introduces a feature that reduces ads during livestreams based on viewer engagement in chat.

As YouTube grows on TV, it eyes more interactive video across formats | TechCrunch

YouTube is enhancing interactive features for TV viewing as connected TVs account for a growing share of its watch time.

Online marketing

fromAndroid Authority

Survey says paying for YouTube isn't worth it, even before incoming price hike

YouTube Premium offers benefits, but many users refuse to pay due to ad overload and dissatisfaction with content quality.

Amazon Prime stream cuts out in OT of Heat-Hornets play-in game

Amazon Prime Video experienced a stream outage during the Miami-Charlotte play-in game, causing fans to miss crucial game moments.

Media industry

Social traffic kinda stinks for news publishers now, in 3 charts

Media industry

BREAKING: These are the kinds of news tweets that perform best

Social media marketing

fromEntrepreneur

This Social Media Tactic Turns Followers Into Devoted Superfans

Real customer loyalty is built on consistency, not just chasing viral moments.

Social traffic kinda stinks for news publishers now, in 3 charts

Social media traffic to news publishers has significantly declined, with Twitter traffic down 70% since 2022.

BREAKING: These are the kinds of news tweets that perform best

Links in tweets negatively impact engagement for news publishers.

Social media marketing

fromEntrepreneur

This Social Media Tactic Turns Followers Into Devoted Superfans

Real customer loyalty is built on consistency, not just chasing viral moments.

more#social-media

fromGSMArena.com

GameBench releases its free FPS Monitor app to let you monitor professional-grade performance metrics on your device

GameBench FPS Monitor is a free app for real-time gaming performance monitoring on Android devices running Android 11 or later.

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.

fromModern Retail

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.

fromModern Retail

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.

more#retail-media

New York Rangers

fromBlue Seat Blogs

4 Thoughts from across the NHL - Blue Seat Blogs

Learning from other NHL teams is crucial for the Rangers' improvement and future success.

fromLondon Business News | Londonlovesbusiness.com

Why slot gaming remains so popular in the UK - London Business News | Londonlovesbusiness.com

Slot gaming remains popular in the UK due to nostalgia, innovation, accessibility, and a deep-rooted cultural connection.

Left-wing politics

Hasan Piker Built His Twitch Empire With Shure Microphones, Lumix Cameras, and Lots of Zyns

Hasan Piker maintains a rigorous daily routine to cope with pressure and manage his mental health amidst controversy.

fromNBC Sports Boston

Bruins playoff scenarios: Seeding update, most likely first-round opponents

The Boston Bruins are in the first wild card position and need a win to secure it for the playoffs.

fromHarvard Business Review

How AI Is Threatening Platforms' Revenue Streams

Online activity and centralized digital services have created a platform-dependent society, influencing markets, labor, and consumer behavior.

fromBoard Game Quest

Crowdfunding Campaigns of the Week - 4/13/26

A variety of crowdfunding campaigns for board games are presented, including cooperative adventures and strategy games.

Manchester City

fromwww.aljazeera.com

Drinking Arsenal tears': How the Gunners' stumble sparked a meme frenzy

Manchester City fans celebrate a viral moment mocking Arsenal's recent failures in competitions.

fromBleacher Nation

What Sports are Available in DFS Pick'em Contests? - Bleacher Nation

DFS pick'em platforms offer extensive coverage across various sports, with major leagues like NFL, NBA, MLB, and NHL being the most prominent.

fromDodger Blue

Blake Snell Apologizes For Expletives, But Encouraged After Pitching To Batters

Blake Snell is recovering from shoulder fatigue and is making progress towards returning to the Dodgers rotation.

TV podcast consumption: A new audience study

13% of American households consume podcasts on TV, particularly within Netflix households.

Toronto Maple Leafs

fromTheLeafsNation

Maple Leafs and the 'data driven' corporate speak

Keith Pelley emphasizes the need for a data-driven General Manager with evidence-based decision making in hockey operations.

from24/7 Wall St.

Cantor Initiates Skillz With Overweight: Can the Mobile Gaming Platform Finally Stage a Comeback?

Skillz shows signs of stabilization with Q4 2025 revenue growth, despite a challenging year for investors.

Europe politics

fromHot Hot Hoops - Miami HEAT NBA Blog

Euroleague set to get a massive reality check that will change it forever

The EuroLeague faces significant challenges from the NBA's planned expansion into Europe, threatening its long-standing dominance in European basketball.

fromSempreMilan

Bloomberg: Doubts arise regarding NBA Europe revenues - the concerning figures

NBA Europe proposal may affect AC Milan's financial decisions regarding league participation.

fromAdExchanger

Programmatic Live Sports Buying Is Starting To Get Less Complicated | AdExchanger

Live sports presents significant programmatic advertising opportunities, despite challenges in the buying process.

Social media marketing

Why brands can't stop acting like reply guys and jumping into viral comment threads on social media

Brands are increasingly engaging in social media replies to drive interaction and remain culturally relevant.

The Biggest New Game Releases Of April 2026

April 2026 features highly anticipated game releases including Starfield, Darwin's Paradox, and Pokemon Champions.

Media industry

MrBeast is so big, Beast Industries turns down eight-figure brand deals if they aren't the right fit

fromEntrepreneur

Media industry

'I Live to Work': MrBeast Admits His Work-Life Balance Isn't 'Healthy' - Here's How He Built YouTube's Biggest Audience

MrBeast is so big, Beast Industries turns down eight-figure brand deals if they aren't the right fit

MrBeast's recent competition achieved over 1 billion views in three days, showcasing his global reach and innovative business strategies.

fromEntrepreneur

'I Live to Work': MrBeast Admits His Work-Life Balance Isn't 'Healthy' - Here's How He Built YouTube's Biggest Audience

MrBeast, with 476 million subscribers, admits to an unhealthy work-life balance while striving to make Beast Industries a major entertainment company.

fromwww.wanderwithjo.com

The Digital Nomad's Guide to Online Entertainment: What Works in the UK

Understanding the digital landscape in the UK is crucial for travelers, as many apps and services differ from other regions.

fromBleacher Nation

Rangers vs. Athletics: Free Live Stream, TV Channel, How to Watch - Bleacher Nation

The Rangers rank fifth in baseball with 17 home runs, averaging 1.1 per game, and have a seventh-ranked team ERA of 3.47, showcasing their strong offensive and pitching capabilities.

Chicago Cubs

RAIN Notes: April 9

Podcast campaigns often hit scale ceilings due to targeting and brand safety filters, not audience size.

Amazon Luna axes third-party game purchases

Amazon Luna will restrict access to only its subscription games, removing third-party purchases and subscriptions by June 2026.

Amazon Luna ends support for third-party subscriptions and game purchases

Amazon is discontinuing third-party integrations on Luna, affecting subscriptions and game access.

Amazon Luna axes third-party game purchases

Amazon Luna will restrict access to only its subscription games, removing third-party purchases and subscriptions by June 2026.

Amazon Luna ends support for third-party subscriptions and game purchases

Amazon is discontinuing third-party integrations on Luna, affecting subscriptions and game access.

more#amazon-luna

Online marketing

fromAdExchanger

On3 Tries AI Recommendations To Keep Engagement In Its Home Court

Publishers are focusing on maximizing revenue per session to counteract declines in traffic from search and social media.

Roblox is turning its product roadmap into advertising inventory

Roblox launched a Makeup feature allowing creators to sell avatar items, collaborating with e.l.f. Beauty for sponsored content and in-game experiences.

fromExchangewire

Marketing tech

FreeWheel's AI-Driven Context Engine Enables Global Contextual Targeting Across Premium Video

fromAdExchanger

Marketing

The Price And Promo Paradox; YouTube's Interactive TV Push | AdExchanger

fromExchangewire

FreeWheel's AI-Driven Context Engine Enables Global Contextual Targeting Across Premium Video

FreeWheel launched Context Engine, an AI-driven feature enhancing ad alignment with premium video content, improving brand recall and engagement.

fromAdExchanger

The Price And Promo Paradox; YouTube's Interactive TV Push | AdExchanger

Online advertisers must balance product pricing and ad spending to maintain market presence and customer engagement.

more#advertising

Social media marketing

5 Tips to Amplify your Social Strategy

Social media is essential for brands to engage audiences and grow their business through a multichannel approach and consistent content delivery.

A Blueprint for the Future of TV Advertising

Clichés, assumed wisdom, best practices, and dogma hinder innovation in the media industry, necessitating courage and creativity for future success.

from24/7 Wall St.

Netflix vs. Disney: One Is Winning the Streaming War. Other Is Not Even Close

Netflix's revenue and subscriber growth significantly outpace Disney's, highlighting a divergence in their streaming strategies.

Netflix adds three Jackbox games to its TV app

Netflix adds Jackbox Party Essentials to its gaming lineup, offering three popular games for free to subscribers.

from24/7 Wall St.

Long-Form vs. Short-Form: The AI Debate That Misses Netflix's Real Strength

Netflix's strong fundamentals and growth prospects make it a compelling investment despite misconceptions about AI competition.

from24/7 Wall St.

Netflix vs. Disney: One Is Winning the Streaming War. Other Is Not Even Close

Netflix's revenue and subscriber growth significantly outpace Disney's, highlighting a divergence in their streaming strategies.

Netflix adds three Jackbox games to its TV app

Netflix adds Jackbox Party Essentials to its gaming lineup, offering three popular games for free to subscribers.

from24/7 Wall St.

Long-Form vs. Short-Form: The AI Debate That Misses Netflix's Real Strength

Netflix's strong fundamentals and growth prospects make it a compelling investment despite misconceptions about AI competition.

The League of Legends KeSPA cup will air globally on Disney+

Disney+ will stream major esports tournaments, expanding its reach beyond Asia to a global audience.

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is expanding into public spaces, transforming how audiences engage with content outside the home.

Online marketing

Commercials Ruining YouTube? 8 Ad-Blocking Techniques That Still Work

Streaming ads on platforms like YouTube are disruptive but necessary for content creation funding.

fromThe Hollywood Reporter

Social Media Powers Online's Ad Market Dominance, and Meta Eats 70 Percent of That Pie

Online advertising, particularly social media, is projected to dominate the global advertising market, reaching $1.5 trillion by 2030.

Social media marketing

fromTechRepublic

X Cuts Clickbait Payouts and Exposes a Creator Program Problem - TechRepublic

X is reducing payouts for clickbait content, penalizing creators while maintaining the problematic structure that incentivizes such behavior.

Capcom's Killing It Right Now With Pragmata And Resident Evil

Capcom has transformed from a struggling company to a leading game developer with successful titles like Pragmata and Resident Evil Requiem.

Creator Marketing's $500 Billion Blind Spot In Video Advertising

Brands treat creator marketing as sponsorships rather than media investments, limiting its growth potential despite significant market opportunities.

#meta-platforms

fromMobile World Live

Meta poised to take Google ad revenue crown

Meta Platforms will surpass Google in total advertising revenue by 2026, marking a significant shift in the digital advertising landscape.

Social media marketing

Performance Comparison: Meta Platforms And Competitors In Interactive Media & Services Industry - Met

Thorough company analysis is essential for investors, focusing on Meta Platforms and its competitors in the Interactive Media & Services industry.

fromMobile World Live

Meta poised to take Google ad revenue crown

Meta Platforms will surpass Google in total advertising revenue by 2026, marking a significant shift in the digital advertising landscape.

Social media marketing

Performance Comparison: Meta Platforms And Competitors In Interactive Media & Services Industry - Met

Thorough company analysis is essential for investors, focusing on Meta Platforms and its competitors in the Interactive Media & Services industry.

more#meta-platforms

Social media marketing

X slashes aggregator payouts to boost original creators

X platform will reduce payouts to aggregation accounts to prioritize and reward original content creators.

Overwatch's Next Season Looks Dope Except For One Thing

Season 2 introduces a new hero, updated maps, and a Mythic Skin for Soldier: 76, but the skin's design disappoints fans.

fromThe New Yorker

Could Jomboy Change the Way You Watch Baseball?

Major League Baseball acquired a minority stake in a media company founded by Jimmy O'Brien to attract younger fans.

fromExchangewire

Ad Quality is a Monetisation Problem: What Publishers Need to Do Now

Publishers must proactively improve ad quality to enhance user experience and monetization outcomes.

With the World Cup around the corner, media buyers expect streaming prices to soar

Unilever's Rexona brand is launching a hero film featuring a Beatles tune and soccer stars like Vinicius Jr. and Christian Pulisic, aiming to connect with audiences through various media channels.

Marketing

Can Puck reinvent news for the influencer age?

Puck combines influencer economy incentives with traditional journalism, offering equity and revenue sharing to its star reporters.

Project Helix Swag Has Already Begun Circulating With Influencers

Xbox is struggling with sales and leadership changes, launching Project Helix merchandise despite the console's release being years away.

X says it's reducing payments to clickbait accounts | TechCrunch

Bier stated, 'It became abundantly clear: flooding the timeline with 100 stolen reposts and clickbait everyday crowded-out real creators and hurt new author growth.' He emphasized that X will not compensate for manipulation of the program or its users.

Social media marketing

Meta expected to surpass Google as top digital ad platform

Meta is projected to surpass Google as the leading digital advertising business in 2023, marking a significant shift in the market.

In Graphic Detail: New data shows publishers face growing AI bot, third-party scraper activity

A third-party scraper economy is emerging, complicating content protection for publishers as multiple vendors harvest and resell their data.

fromEast Bay Express | Oakland, Berkeley & Alameda

How Technology Is Changing Online Gaming Culture

Online gaming culture has evolved significantly due to advanced technology while retaining classic values like challenge, fairness, and storytelling.

Social media marketing

Finding The Right Influencers For Your Brand

Brands should combine intuition with data analytics to select the right creators for collaborations.

Microsoft Might Be Considering Removing Call Of Duty From Game Pass

Microsoft may remove Call of Duty from Game Pass due to its impact on revenue and traditional sales.

fromSearch Engine Roundtable

Google AdSense To Experiment With New Ad Technology Partners

Google will experiment with updated ad technology partners starting April 20, 2026, with potential implementation on or after June 5, 2026.

Social media marketing

fromGREY Journal

How Creators Make Money in 2026

Creators in 2026 rely on multiple revenue streams, treating content as a business distribution channel rather than the business itself.

#gaming-industry

fromBusiness Matters

How the Gaming Market Continues to Expand

The gaming market is evolving into a mainstream, influential entertainment industry, driven by mobile gaming and diverse player demographics.

Video games

Games Are Losing The Attention War With Gambling And OnlyFans

fromBusiness Matters

How the Gaming Market Continues to Expand

The gaming market is evolving into a mainstream, influential entertainment industry, driven by mobile gaming and diverse player demographics.

Video games

Games Are Losing The Attention War With Gambling And OnlyFans

more#gaming-industry

fromExchangewire

The Stack: Streaming Shake-Up

Tubi is pioneering a ChatGPT-native app launch, showcasing the integration of AI technology into streaming services and enhancing user engagement through innovative features.

Media industry

Heated Arc Raiders Debate Between PvE And PvP Players Goes Viral

A PvE player confronted a PvP player in Arc Raiders, raising questions about player expectations in PvP-enabled games.

fromExchangewire

2026 FIFA World Cup Viewing Set to Fragment Across Linear & Streaming in UK, Nexxen Forecast Finds

Nexxen launched a predictions report on UK viewership for the 2026 FIFA World Cup, highlighting shifts in viewing habits and audience engagement.

Brands advertising on 9 streaming platforms command a third of US streaming TV ad spend

Advertisers running on all nine streaming platforms account for 34% of US streaming TV ad spending, according to a March report from MediaRadar.

Marketing tech

APM / Streamguys join to launch new marketplace for podcasting and livestreaming

American Public Media and Streamguys launched the Inform Media Network to support noncommercial public media stations with a digital underwriting marketplace.

Sci-Fi Extraction Shooter Lasted Three Weeks Before Announcing Shutdown

Live-service games often fail, leading to financial losses and shutdowns shortly after launch, as seen with The Cube, Save Us.

Inside Clix Gaming's creator-powered business strategy

Cody 'Clix' Conrod is launching Clix Gaming, a brand and business centered on his success as a top Fortnite player.

fromMarketing Dive

The battle for attention on CTV: Premium video platforms vs. YouTube

VAB partnered with TVision to analyze CTV content consumption across various platforms, revealing significant lifts in brand metrics.

Social media marketing

fromwww.businessinsider.com

'Elite clippers' are earning big paychecks by helping podcasters and livestreamers stay in your social feed

Clippers are emerging as a new class of creators, earning significant income by posting engaging snippets on social media platforms.

fromDiscover the Best Podcasts | Discover Pods

Your Listening Guide to the Best Gaming Podcasts in 2026

Gaming culture has achieved mainstream legitimacy, with storytelling and community experiences defining quality games more than technical specifications or graphics.

fromwww.theguardian.com

In the killer world of online gaming, there are no hits any more just survivors

Highguard's rapid failure demonstrates that modern online games face extreme pressure to deliver immediate returns, leaving no room for player learning curves or developer iteration.

Social media marketing

fromwww.socialmediatoday.com

Reddit shares insight into the growth of sports fandoms in the app

Reddit published a comprehensive guide showing how users engage with sports content, revealing NFL season as the dominant driver of app downloads and engagement, with significant spikes during March Madness, Kentucky Derby, and other major sporting events.

How brands can align their interests with the interests of gamers

Brands can increase engagement and reach diverse audiences by integrating ads into interactive gaming experiences and aligning brand goals with player interests.

Creators and developer studios are approaching the business of UGC in very different ways

Developer studios operate across multiple platforms while individual creators typically focus on a single platform, producing divergent strategies for brand integrations in virtual worlds.

Livestreaming and eSports to drive the sports market in Asia

Asia is the fastest-growing sports market, driven by mobile, OTT, eSports, and live streaming, prompting platforms and brands to prioritize creative digital sports experiences.

Dev Behind Last Year's Big Flop Is Still Paying Streamers To Play It

Developer Build a Rocket Boy and publisher IO Interactive continue sponsoring creators to promote MindsEye despite low Steam player counts and poor reception.

Marathon Server Slam Twitch Drops And Rewards

Starting on February 26 at 10 AM PT / 1 PM ET and finishing on March 2 at the same time, the Marathon server slam is an opportunity for players to get their hands on the game ahead of launch. It'll also allow Bungie to test its infrastructure before the full Marathon release date lands.

Video games

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