#game-longevity

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Marketing tech
fromDigiday
10 hours ago

Sports guidance to brands from three sources: Keep the fan top of mind and you might just win

Agencies are leveraging AI in sports marketing, but caution is needed to maintain fan trust and understanding.
#xbox
Video games
fromThe Verge
20 hours ago

Microsoft brings Xbox back, scraps Microsoft Gaming

Xbox CEO Asha Sharma is rebranding Microsoft Gaming back to Xbox to prioritize the gaming division's identity and correct previous strategic mistakes.
Video games
fromGadgets 360
3 hours ago

Xbox Chief Asha Sharma Sets New Strategy, Says Will Reevaluate Exclusives

Microsoft Gaming is rebranding to Xbox and reevaluating its approach to exclusivity under CEO Asha Sharma's new strategy.
Video games
fromThe Verge
19 hours ago

'We Are Xbox': read the memo defining Microsoft's gaming future

Xbox has evolved to connect over 500 million players but faces challenges in features, pricing, and meeting new player expectations.
Video games
fromThe Verge
19 hours ago

Microsoft's new Xbox chief is 'reevaluating' exclusive games

Xbox is reevaluating its strategy on exclusivity and game releases, focusing on daily active players as a new priority.
Video games
fromKotaku
19 hours ago

Microsoft Gaming Is Dead, And Xbox Is Back (Again)

Xbox reverts to its original name, scrapping the Microsoft Gaming branding to strengthen its identity and address recent challenges.
Video games
fromThe Verge
20 hours ago

Microsoft brings Xbox back, scraps Microsoft Gaming

Xbox CEO Asha Sharma is rebranding Microsoft Gaming back to Xbox to prioritize the gaming division's identity and correct previous strategic mistakes.
fromwww.theguardian.com
7 hours ago

Saros review you'll strafe until your thumbs hurt in this primal alien shooter

On the planet Carcosa, mangled, blackened trees and crimson flowers take root next to the ruins of some ancient alien civilisation, flanked by statues contorted in pain, tearing at their marble skin.
Independent films
Digital life
fromBusiness Matters
1 day ago

The Digital Shift: How Consumer Habits Are Forcing the UK Entertainment Sector to Innovate

UK consumers now abandon apps that take longer than three seconds to load, reflecting a significant shift in expectations across various sectors.
#online-gaming
#roblox
Privacy technologies
fromGameSpot
2 days ago

Roblox Can't Seem To Keep Anyone Happy Right Now

Roblox struggles to balance user safety and enjoyment amid criticism and regulatory pressure over its age verification and safety measures.
Business
from24/7 Wall St.
1 day ago

Goldman Trims Roblox's Target to $125 but Keeps the Buy Rating: Is the Engagement Story Still Intact?

Goldman Sachs maintains a Buy rating on Roblox but lowers its price target to $125, reflecting a cautious outlook ahead of Q1 2026 earnings.
Privacy technologies
fromGameSpot
2 days ago

Roblox Can't Seem To Keep Anyone Happy Right Now

Roblox struggles to balance user safety and enjoyment amid criticism and regulatory pressure over its age verification and safety measures.
Business
from24/7 Wall St.
1 day ago

Goldman Trims Roblox's Target to $125 but Keeps the Buy Rating: Is the Engagement Story Still Intact?

Goldman Sachs maintains a Buy rating on Roblox but lowers its price target to $125, reflecting a cautious outlook ahead of Q1 2026 earnings.
Exercise
fromLos Angeles Times
1 day ago

Contributor: Regulate the 'Enhanced Games' as a medical experiment and a marketing stunt

The Enhanced Games promotes performance-enhancing drug use in sports, requiring athletes to enhance their abilities chemically.
Board games
fromThe Verge
2 days ago

The year's weirdest game is hard to explain and even harder to put down

Titanium Court is a unique blend of genres, offering an immersive experience that defies straightforward explanation.
Media industry
fromDigiday
1 day ago

Why live streaming is a borderless $4 billion global opportunity

The shift to streaming platforms is transforming live event viewing, requiring advanced programmatic advertising solutions for global audiences.
Gadgets
fromWIRED
3 days ago

I've Tested Gaming Laptops for Over a Decade. This Is What I Think You Should Buy

Gaming laptops have evolved significantly, offering powerful performance and sleek designs, making them viable alternatives to desktop PCs.
#peter-molyneux
London startup
fromwww.bbc.com
2 days ago

UK gaming icon Peter Molyneux on AI, his final creation and a changing industry

Peter Molyneux reflects on his career and the future of the UK games industry, emphasizing the impact of AI on game development.
Video games
fromKotaku
20 hours ago

Peter Molyneux's Latest Game Is A Broken Sandwich-Making Sim

Masters of Albion fails to deliver a compelling experience, ultimately reducing itself to a mundane mobile game about making sandwiches.
London startup
fromwww.bbc.com
2 days ago

UK gaming icon Peter Molyneux on AI, his final creation and a changing industry

Peter Molyneux reflects on his career and the future of the UK games industry, emphasizing the impact of AI on game development.
Video games
fromKotaku
20 hours ago

Peter Molyneux's Latest Game Is A Broken Sandwich-Making Sim

Masters of Albion fails to deliver a compelling experience, ultimately reducing itself to a mundane mobile game about making sandwiches.
Games
fromwww.theguardian.com
2 days ago

What my zen week with a virtual power-washer taught me about gaming and life | Imogen West-Knights

Simulation games have surged in popularity, with a market growth from $4.86bn in 2020 to an expected $21bn by 2030.
Humor
fromKotaku
2 days ago

I Love This 'Game Show' That's Basically Dropout For Word Nerds

Guy Montgomery's Guy Mont-Spelling Bee combines comedy and spelling in a unique format, gaining popularity through its entertaining and chaotic approach.
Fundraising
fromESPN.com
4 days ago

CEO: PGA Tour will consider paths to bring back LIV players

PGA Tour is considering pathways for LIV Golf players to return, focusing on improving the tour's overall quality.
fromKotaku
3 days ago

Counter-Strike 2 Pro Issued 10-Year Ban After Punching Opponent

MAUschine was immediately escorted offstage following the assault and was subsequently issued a 10-year-long ban by event organizers DACH CS Masters. 'We do not tolerate physical assaults against other players at LAN and have acted accordingly,' DACH CS Masters announced.
MMA
#gaming-industry
Social media marketing
fromThedrum
6 days ago

The State Of Influencer Marketing In Gaming

The gaming industry is rapidly growing, with revenues expected to reach $503.14 billion by 2025, driven by mobile gaming and influencer marketing.
Video games
fromBusiness Matters
2 weeks ago

How the Gaming Market Continues to Expand

The gaming market is evolving into a mainstream, influential entertainment industry, driven by mobile gaming and diverse player demographics.
Social media marketing
fromThedrum
6 days ago

The State Of Influencer Marketing In Gaming

The gaming industry is rapidly growing, with revenues expected to reach $503.14 billion by 2025, driven by mobile gaming and influencer marketing.
Video games
fromBusiness Matters
2 weeks ago

How the Gaming Market Continues to Expand

The gaming market is evolving into a mainstream, influential entertainment industry, driven by mobile gaming and diverse player demographics.
fromGamesBeat
1 week ago

10 years in gaming: Sportfive shares lessons from its first decade in interactive media

Sportfive's gaming department, which started with just three dedicated employees in 2016, has now expanded to a robust team of 80, highlighting the agency's commitment to the gaming sector.
Marketing
Music production
fromKotaku
6 days ago

Even The Lead Singer Of Imagine Dragons Can Barely Get Anyone To Play His Live-Service Game - Kotaku

Last Flag, a new 5v5 hero shooter by Dan Reynolds, struggles to attract players despite its unique concept and celebrity backing.
Marketing tech
fromAdExchanger
2 days ago

Unity And Index Exchange Unite Behind Gaming Data In Non-Gaming Channels

Unity and Index Exchange integrate to enable targeted advertising across multiple platforms using in-game audience data.
Board games
fromBoard Game Quest
4 days ago

Crowdfunding Campaigns of the Week - 4/20/26

A variety of crowdfunding board games are featured, including solo and co-op options, strategic gameplay, and travel-friendly designs.
Poker
fromKotaku
2 days ago

Pokemon Puts Out Statement After Stripping A Player Of Win

The Pokémon Company upheld penalties for unsportsmanlike conduct in a recent tournament, rejecting appeals from affected players.
Media industry
fromAdExchanger
3 days ago

Erstwhile Competition; What We Lose By Gamifying The News | AdExchanger

ChatGPT Ads currently lacks advanced targeting options and news publishers are experimenting with gamified news prediction markets.
Digital life
fromwww.npr.org
3 days ago

The surprising origin of 4 features that superglue kids and adults to screens

Social media companies are liable for harming children through addictive design features similar to those in gambling.
#gaming
fromThedrum
1 week ago
Video games

Why Brands Need To Pick Up The Controller And Level Up In The Gaming World

Games
fromGamesBeat
3 days ago

Tamatem acquires Playable Factory to expand into AI-enabled ad tech

Tamatem acquired Playable Factory to enhance user acquisition through interactive ads and focus on an AI-first game platform.
Video games
fromThedrum
1 week ago

Why Brands Need To Pick Up The Controller And Level Up In The Gaming World

The pandemic significantly increased gaming engagement, with mobile gaming becoming a key focus for brands and content creators.
Video games
fromwww.theguardian.com
1 week ago

Why I'm embracing the latest uncool thing in gaming

Marathon offers a welcoming community for feminine-presenting players, contrasting with typical multiplayer experiences in gaming.
Video games
fromFuturism
48 minutes ago

Google Exec Says Your Favorite Video Games Are Secretly Made With AI

AI is widely used in game development, with 90% of developers acknowledging its role in creating popular games.
Marketing tech
fromForbes
4 days ago

How Non-Gaming Marketers Are Rewriting The Rules Of User Acquisition

Mobile advertising is evolving as e-commerce and fintech target broader audiences beyond gaming, driven by cost-effective strategies on the open internet.
Media industry
fromDigiday
4 days ago

As upfront negotiations near, buyers chart path through complex sports market

Fragmentation of sports broadcasting complicates viewing for fans and advertising strategies for brands.
Games
fromKotaku
6 days ago

Slay The Spire 2 Outlines A Big Roadmap But Devs Aren't Rushing

Mega Crit reveals new content roadmap for Slay the Spire 2, including The Bestiary and new game modes, but no specific release dates.
Video games
fromKotaku
18 hours ago

Overwatch Is Making Good On A Decade-Old Promise

Blizzard is advancing the story of its rebooted series significantly, introducing new characters and meaningful plot developments after years of stagnation.
fromwww.bbc.com
4 weeks ago

Football Manager gamer helps team win in real life

Kendrick suggested a formation change to 4-4-2, inspired by his online team and football manager Sean Dyche, leading to a 3-2 victory for KPR.
Liverpool FC
fromKotaku
2 weeks ago

Hardcore Survival Sim With Deadly Twist Is A Smash Hit On Steam

Road to Vostok is a post-apocalyptic single-player survival game that has secured the entire production budget for years to come within just 24 hours of its launch.
Games
Games
fromwww.theguardian.com
3 weeks ago

Why is gaming becoming so expensive? The answer is found in AI

PlayStation 5 prices have risen significantly due to increased demand for computing power driven by AI, alongside global economic disruptions.
Video games
fromWGB
3 days ago

Death By Scrolling Review

Death By Scrolling features roguelike mechanics where players gather gold to escape purgatory while avoiding a relentless grim reaper.
Video games
fromKotaku
2 days ago

Marathon Was One Of March's Best-Selling Games In The U.S.

MLB The Show 26 topped U.S. sales in March, with Marathon achieving fourth place despite a competitive release month.
fromEngadget
1 day ago

Vampire Survivors developer Poncle is opening more studios and has over 15 games in the works

Poncle is developing three basic types of games: spinoffs to Vampire Survivors, original IPs, and roguelites with similar mechanics to Vampire Survivors, using other IPs.
Video games
fromKotaku
4 weeks ago

I Can't Stop Playing This Terrible Game, So Maybe It's Good?

Timber Rush is about numbers going up in the crudest way imaginable, a clicker game that barely even features clicking, in which you move your woodcutter side to side as increasing numbers of increasingly silly logs fly around the screen.
Games
fromKotaku
1 day ago

Vampire Survivors Studio Working On 15+ Games

"We [are using] the famous Vampire Survivors IP to experiment in new genres. We love card games, but we are not very good at card games. They're complicated. So, we made the game that we wanted to play."
Video games
#xbox-game-pass
Video games
fromGSMArena.com
1 day ago

Microsoft drops Game Pass pricing after user complaints

Microsoft is revising Xbox Game Pass prices, lowering two plans but removing day-one access to new Call of Duty titles.
Video games
fromWGB
2 days ago

Game Pass Price Drop Announced, Call Of Duty No Longer A Day One Title

Xbox Game Pass prices are reduced, but new Call of Duty titles will no longer launch on the service immediately.
Video games
fromGSMArena.com
1 day ago

Microsoft drops Game Pass pricing after user complaints

Microsoft is revising Xbox Game Pass prices, lowering two plans but removing day-one access to new Call of Duty titles.
Video games
fromWGB
2 days ago

Game Pass Price Drop Announced, Call Of Duty No Longer A Day One Title

Xbox Game Pass prices are reduced, but new Call of Duty titles will no longer launch on the service immediately.
#marathon
Video games
fromKotaku
2 days ago

Marathon On Sale For The First Time Amid Free-To-Play Debate

Marathon is struggling with sales on Xbox, prompting discussions on aggressive user acquisition strategies.
Video games
fromGadgets 360
6 days ago

Marathon Review: Bungie's Slick FPS Is One of the Best Shooters in Years

Marathon by Bungie offers a hardcore, immersive shooter experience but may lack broad appeal due to its complexity and niche design.
Video games
fromKotaku
5 days ago

Marathon's Mercy Kits Are Being Used For The Cruelest Trolling

Marathon is an exceptionally unforgiving extraction shooter, with new updates introducing Mercy Kits that can be used for both cooperation and trolling.
Video games
fromKotaku
2 weeks ago

Marathon, One Month Later - Kotaku

Marathon has received positive reviews but faces uncertainty regarding its long-term support and player engagement.
Video games
fromKotaku
3 weeks ago

Marathon Cracks Down On Cool Exploits To Make Things Fair

Bungie has removed the slide-canceling exploit in Marathon to maintain balanced gameplay and has updated the Outpost loot area.
#fortnite
Video games
fromwww.theverge.com
3 days ago

Fortnite developers can make AI characters now just don't try to date them

Epic Games introduces an AI conversations tool for Fortnite, allowing creators to develop unscripted, interactive NPCs for player engagement.
Video games
fromKotaku
1 month ago

Fortnite Removing Less Popular Modes Like Rocket Racing

Fortnite's declining popularity leads to layoffs and the removal of three game modes by Epic Games.
Video games
fromwww.theverge.com
3 days ago

Fortnite developers can make AI characters now just don't try to date them

Epic Games introduces an AI conversations tool for Fortnite, allowing creators to develop unscripted, interactive NPCs for player engagement.
Video games
fromKotaku
1 month ago

Fortnite Removing Less Popular Modes Like Rocket Racing

Fortnite's declining popularity leads to layoffs and the removal of three game modes by Epic Games.
Video games
fromGameSpot
2 days ago

Rumored Call Of Duty: Modern Warfare 4 Won't Be On Xbox Game Pass: Everything We Know About Call Of Duty 2026

A new Call of Duty game, likely Modern Warfare 4, is expected to release later this year.
Video games
fromWGB
4 days ago

Pragmata Has Aready Sold A Load Of Copies

Pragmata sold over a million copies in three days due to effective marketing and multi-platform support.
Marketing
fromThe Drum
2 months ago

How brands can align their interests with the interests of gamers

Brands can increase engagement and reach diverse audiences by integrating ads into interactive gaming experiences and aligning brand goals with player interests.
Video games
fromLos Angeles Times
4 days ago

The Dodgers of esports: How L.A.'s Liquid Guild won the attention of over 100,000 people

The Race to World First in World of Warcraft is a competitive event where teams race to complete difficult content first, requiring extensive preparation and teamwork.
Video games
fromEngadget
3 days ago

Ball x Pit's next update adds 11 more balls to the fray on April 27

The upcoming update for Ball x Pit introduces new characters, balls, passive upgrades, and a new building, enhancing gameplay dynamics.
fromhttps://www.arogyayogaschool.com/blog
2 months ago

Why Short Play Sessions Beat Long Grinds In Modern Game Design

Games did not suddenly become "worse." Games adapted. Attention got tired, schedules got tighter, and competition for free time turned brutal. A ten-minute gap now has to fight against messages, videos, and endless feeds. In that environment, long-form sessions still exist, but short sessions often win because they respect reality instead of demanding a perfect evening. That shift is visible everywhere, from mobile puzzlers to competitive titles and even casino-style experiences where a quick crore win feeling is part of the appeal.
Video games
fromKotaku
1 week ago

Arc Raiders Death Spiral Is A Problem Other Games Would Kill For

Arc Raiders has seen a significant decline in player numbers, while the Call of Duty movie is set for release on June 30, 2028.
Video games
fromKotaku
1 week ago

Fairgames Has An Extraction Shooter Mode As Marathon Struggles

Fairgames features a new mode called 'Cargo Heist' that involves completing objectives and extracting loot in a multiplayer heist shooter format.
Marketing
fromBusiness Matters
2 months ago

How Digital Gaming Trends Are Reshaping Modern Entertainment Businesses

Crypto-enabled digital gaming transforms audience behavior, monetization, and engagement strategies for entertainment businesses by enabling transparency, speed, personalization, and new payment models.
Video games
fromKotaku
6 days ago

Crimson Desert's First Month Was Full Of Big Updates And Neat Discoveries

Crimson Desert, a massive open-world RPG, has gained popularity despite mixed reviews and initial player feedback.
Marketing tech
fromThe Drum
2 months ago

The in-game advertising landscape: It isn't child's play

In-game advertising integrates branded placements into game environments to reach a large, mature gaming audience, but requires data-driven strategy for effectiveness.
Marketing
fromThe Drum
2 months ago

Why gaming is a such a key communications channel for retail marketers

Gaming is a mainstream, high-value channel retailers must engage, especially Gen Z gamers, via community-driven experiences on platforms like Twitch and Discord.
fromAndroid Police
2 months ago

I played 50 terrible games to find the only way to make mobile ads work

During my week-long binge, I played games that paused their own tutorials to run ads. I saw endless fake X icons and banners that hid the close button under the iPhone's Dynamic Island. Now, I'm not against ads, but I hate it when they feel like a penalty. I'm a gamer, and from what I've seen, PC and console games integrate ads much better. If mobile devs followed suit, mobile games might finally climb out of the mess they're in.
Marketing tech
Video games
fromKotaku
2 weeks ago

Heated Arc Raiders Debate Between PvE And PvP Players Goes Viral

A PvE player confronted a PvP player in Arc Raiders, raising questions about player expectations in PvP-enabled games.
Video games
fromKotaku
2 weeks ago

Peak Devs Call Out Entitled Gamers Who Want Endless Free Updates

Endless support for games is not guaranteed; updates are considered a bonus, not a right.
Video games
fromKotaku
3 weeks ago

PUBG: Blindspot Is Shutting Down After Only Two Months

Concord's failure sets a benchmark for live-service game failures, overshadowing the brief existence of PUBG: Blindspot.
Video games
fromwww.theguardian.com
1 month ago

In the killer world of online gaming, there are no hits any more just survivors

Highguard's rapid failure demonstrates that modern online games face extreme pressure to deliver immediate returns, leaving no room for player learning curves or developer iteration.
Video games
fromKotaku
1 month ago

I Miss When Multiplayer Games Weren't Changing All The Time - Kotaku

A patch increasing gunshot volume in Marathon created a more aggressive multiplayer environment, prompting nostalgia for older games that remained static after release rather than undergoing constant balance changes.
Video games
fromThe Verge
1 month ago

Meta exec hopes VR teens will stick around

The VR gaming industry faces its roughest period in decades, with Meta cutting over 1,000 jobs and shutting down studios, while revenue growth relies heavily on free-to-play titles popular with young players.
Video games
fromKotaku
2 months ago

Highguard's Better 5v5 Mode Is Sticking Around

Highguard permanently added a 5v5 raid mode alongside 3v3 following positive player response, offering larger, more chaotic matches but causing some performance issues.
Video games
fromGame Informer
2 months ago

Arkheron Preview - A Promising Battle Royale (No, Seriously) - Game Informer

Arkheron is an isometric PvP battle royale where 15 three-player teams compete in a fantasy tower, blending shooter action with Hades-style loot and rotating Eternals.
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