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fromExchangewire
1 week ago

Digest: IAB and MRC Publish Draft Guidelines for Attention Measurement; Frasers Group Launches ELEVATE Retail Media Network

According to VP of Measurement, Addressability & Data Centre at IAB, Angelina Eng, "there are too many different ways to measure and define attention, which creates confusion and makes it hard to compare results or build trust. These guidelines are about bringing order to the chaos."
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fromBusiness Matters
9 months ago

Ted Baker to close all UK stores as potential Mike Ashley deal falters

Ted Baker is closing all UK stores due to financial issues, risking 500 jobs amidst stalled rescue deal negotiations.
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