The French Perfumer Behind the Internet's Favorite FragranceFrancis Kurkdjian is evolving from creating Baccarat Rouge 540 to shaping fragrances at Dior, merging luxury history with contemporary scent design.
Francis Kurkdjian, Dior's nose, faces the biggest challenge of his career: The relaunch of Sauvage perfumeFrancis Kurkdjian emphasizes brand integrity over public opinion in evaluating product success, especially in relaunching Dior's Sauvage perfume.
The 2024 Esquire Cologne Awards: Best Men's Fragrances of the YearDior's Sauvage Eau Forte reimagines the iconic fragrance with a water-based formula, enhancing sophistication while maintaining a youthful feel.
The French Perfumer Behind the Internet's Favorite FragranceFrancis Kurkdjian is evolving from creating Baccarat Rouge 540 to shaping fragrances at Dior, merging luxury history with contemporary scent design.
Francis Kurkdjian, Dior's nose, faces the biggest challenge of his career: The relaunch of Sauvage perfumeFrancis Kurkdjian emphasizes brand integrity over public opinion in evaluating product success, especially in relaunching Dior's Sauvage perfume.
The 2024 Esquire Cologne Awards: Best Men's Fragrances of the YearDior's Sauvage Eau Forte reimagines the iconic fragrance with a water-based formula, enhancing sophistication while maintaining a youthful feel.