#fractional-cfo

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Fundraising
fromEntrepreneur
1 month ago

Waiting to Hire This Position Can Save Startups Time and Money

Hiring a fractional CFO too early often results in misaligned expectations and high cost with minimal impact on a seed-stage startup.
fromPractical Ecommerce
3 months ago

CFO: Brands Rarely Max Out Meta Ads

I am the co-founder of UpCounting, an accounting and fractional chief financial officer firm focused on ecommerce. We handle everything from basic bookkeeping and transactional work to high-level needs, such as due diligence, back-office implementations, cash flow forecasting, and financial modeling. I am also a certified public accountant and previously ran both an ecommerce brand and a marketing agency. Most finance professionals lack hands-on experience in advertising or customer acquisition, but I have lived those challenges, and that background significantly shapes how I advise founders.
E-Commerce
fromEntrepreneur
9 months ago

Master These 7 Financial Moves to Scale Your Business | Entrepreneur

Businesses often stumble not because of weak ideas but because they scale without fixing the financial foundation, which leads to shaky backend systems and stress.
Growth hacking
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