Forrester issues recommendations to advertisers on how to deal with X in light of recent actionsAdvertisers are facing challenges with X under Elon Musk, prompting Forrester to offer guidance on maintaining control.
Forrester: AI and cyber security drive up IT spending | Computer WeeklyEuropean IT spending is forecast to rise by 5% in 2025, driven by investments in AI, cybersecurity, and cloud infrastructure.
Forrester's SSP Wave Lists The Top 10 SSPs - With Google At The Bottom (Really) | AdExchangerGoogle's ad tech platform downgrade reflects a lack of innovation and market pressures, moving from a leader to a challenger in SSP rankings.
Forrester: Preparing for the era of the AI PC | Computer WeeklyAI PCs are becoming prominent in the tech industry, promising to enhance employee productivity by bringing AI processing power to local devices.