Benzinga
1 month agoPhonePe, Paytm Could Soon Try Out Audio Ads On Their Sound Box Devices
Fintech giants like PhonePe and Paytm are considering airing audio ads through sound boxes in retail outlets.
Collaboration with FMCG players like Mondelez and Tata Consumer Products for embedding audio spots post-transaction.
Opportunity to transform transactional devices into broadcast stations, with potential benefits for both merchants and customers. [ more ]