#finfluencers

#finfluencers

Lauren Goodger, 39, Yazmin Oukhellou, 31, Rebecca Gormley, 27, Biggs Chris, 33, Jamie Clayton, 34, Scott Timlin, and Eva Zapico, 27, have all admitted breaking the law when acting as so-called finfluencers. They urged their Instagram followers to sign up to an account offering FX trading tips, Southwark Crown Court heard, despite having no qualifications or authorisation from the Financial Conduct Authority (FCA).

Recently released data from the FINRA Investor Education Foundation (1) shows that about 25% of U.S. adults surveyed say they use recommendations from social media influencers when making investment decisions. Among people aged 35 and younger, the share jumps to 61%. Even more concerning: 57% of people with less than two years of investing experience reported relying on social media for financial guidance.

Twenty-six million dollars. That's how much investing platform Robinhood paid out earlier this year after it was found to have breached a range of financial regulations. Amongst them? Failure to properly manage the social media influencers promoting their products. With these so-called "finfluencers" becoming an ubiquitous part of fintech marketing strategies, this eye-watering penalty should serve as a cautionary tale to brands putting content and reach above compliance and risk.