#financial-marketing
#financial-marketing

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'You should not be in this game': Social media sold the credit card points dream, but it left out everything else | Fortune

Credit card debt is rising as influencers drive applications through short videos, while high APRs make carrying balances increasingly costly.

Social media has become the primary channel where modern borrowers research and obtain loans, replacing traditional in-branch banking experiences.

Tearsheet's Marketing Awards recognize innovation in financial services marketing, focusing on customer acquisition and branding.

April's 'Dream Big, Sleep Easy' campaign exemplified creativity, sparking engagement and partnerships at Money 20/20.

Citi transformed its email marketing approach, setting a new standard in product promotion.

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