Advertisers put SSPs and curators under the microscope in sell-side push for ad tech fee transparencyMarketers are increasingly focused on gaining transparency regarding ad tech fees to ensure fair practices and maximize publisher revenue.
Influencer agencies expand their consulting services as competition growsThe Socially Powerful agency launched consultancy services named Prime Influence to enhance enterprise brand and influencer marketing strategies.
California Legislators Take Aim at Construction Fees to Boost Housing | KQEDLegislation aims to streamline housing development fees in California.