#fanbase-expansion

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Marketing
fromCity AM
1 day ago

World Cup no longer has global audience - and that's a marketers challenge

The World Cup is evolving, presenting new challenges for fans and brands due to its expanded format and diverse audience engagement.
Online marketing
fromEntrepreneur
5 hours ago

Don't Let Your Online Presence Suck - It's Your First Impression

A strong online reputation across multiple platforms is essential for building trust and attracting opportunities.
Online Community Development
fromTechCrunch
1 hour ago

As people look for ways to make new friends, here are the apps promising to help | TechCrunch

The rise of friendship apps addresses increasing loneliness and social isolation, providing platforms for meaningful connections among individuals.
#nba
fromHot Hot Hoops - Miami HEAT NBA Blog
4 days ago
National Basketball Association

Prediction Markets are changing how we talk about the NBA, and the Heat are right in the middle of it

Prediction markets are changing how fans engage with NBA teams by quantifying expectations and outcomes in real time.
Media industry
fromFortune
1 day ago

3 reasons OpenAI buying daily tech show TBPN for hundreds of millions isn't totally crazy | Fortune

Knowing when to sell is crucial for startup success, as demonstrated by TBPN's timely sale to OpenAI.
Marketing tech
fromForbes
2 days ago

From Streaming To AI: Agency Leaders' Next Big Media Bets

Streaming platform consolidation is reshaping agency strategies, emphasizing precision and adaptability in targeting consumer attention.
fromwww.theguardian.com
1 day ago

Six great reads: the OnlyFans legacy, stolen cargo and Meta's creepy' glasses

Leonid Radvinsky's death leaves a void in the leadership of OnlyFans, a platform that has transformed the adult content landscape. His secretive management style and the controversies surrounding the site have raised questions about its future direction and stability.
Photography
Washington Redskins
fromRiggo's Rag
1 day ago

Commanders' free-agent heist already turning heads even before hitting the field

Nick Cross is recognized as a significant addition to the Washington Commanders' defense, ranking 27th in Sports Illustrated's top-50 NFL free agency moves.
#connected-tv
Television
fromAol
2 days ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is expanding into public spaces, transforming how audiences engage with content outside the home.
Television
fromMiami Herald
1 day ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is evolving to engage audiences in social spaces like restaurants and gyms, reflecting a shift in consumer behavior towards experiences.
Television
fromAol
2 days ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is expanding into public spaces, transforming how audiences engage with content outside the home.
Television
fromMiami Herald
1 day ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is evolving to engage audiences in social spaces like restaurants and gyms, reflecting a shift in consumer behavior towards experiences.
Boston Celtics
fromMashable
2 days ago

Do you know ball? Inside the internet's most obsessive basketball debate.

Ball knowledge in basketball transcends trivia, encompassing a deeper understanding of the game's systems and player roles.
#rangers
fromBlue Seat Blogs
3 days ago
New York Rangers

Submit your questions for Live From the Blue Seats - Blue Seat Blogs

Rangers' youth infusion is changing team culture and driving recent wins despite most being bottom of the lineup players.
New York Rangers
fromBlue Seat Blogs
3 days ago

Submit your questions for Live From the Blue Seats - Blue Seat Blogs

Rangers' youth infusion is changing team culture and driving recent wins despite most being bottom of the lineup players.
Toronto Maple Leafs
fromTheLeafsNation
1 day ago

Leafs in-game purchases, culture club, and under the radar GM candidates: Leaflets

The Maple Leafs' remaining games are crucial for individual player evaluations but unlikely to inspire confidence for next season.
Video games
fromKotaku
2 days ago

Peak Devs Call Out Entitled Gamers Who Want Endless Free Updates

Endless support for games is not guaranteed; updates are considered a bonus, not a right.
fromFast Company
1 day ago

Why Gen Z is fangirling over Apple's 'Finder Guy' mascot

Finder Guy is an adorably chunky, dual-toned blue creature with a rounded head and a perpetual smile. Apple is being fairly tight-lipped about him; he hasn't been officially announced or acknowledged by the company.
Apple
#nhl
fromRMNB
1 day ago
Washington Capitals

Inside Out Classic will turn Capitals vs. Rangers into real-time animated game inspired by popular Disney-Pixar movies

The NHL Inside Out Classic features an animated telecast using advanced technology for a unique viewing experience aimed at younger fans.
Washington Capitals
fromRMNB
1 day ago

Inside Out Classic will turn Capitals vs. Rangers into real-time animated game inspired by popular Disney-Pixar movies

The NHL Inside Out Classic features an animated telecast using advanced technology for a unique viewing experience aimed at younger fans.
#social-media
Social media marketing
fromForbes
2 days ago

5 Social Media-Based Side Hustles To Make Extra Income Online

Social media offers lucrative side hustle opportunities, including management services, live shopping, UGC creation, and paid ads services.
Social media marketing
fromForbes
2 days ago

5 Social Media-Based Side Hustles To Make Extra Income Online

Social media offers lucrative side hustle opportunities, including management services, live shopping, UGC creation, and paid ads services.
Digital life
fromwww.theguardian.com
3 days ago

UK social media users less active on tech platforms due to rise of video apps

Social media activity in the UK is declining due to video app popularity and concerns over past posts affecting users' reputations.
Games
fromGame Informer
5 days ago

The Video Games You Should Play This Weekend - April 3

Darth Clark returned to Game Informer, and The Super Mario Galaxy Movie was released, marking significant events in the gaming industry.
Poker
fromCard Player
2 days ago

PokerStars Now Merged With FanDuel, Merges U.S. Player Pools - Poker News

PokerStars merged Pennsylvania with New Jersey and Michigan player pools on FanDuel, enhancing online poker and gaming experiences in North America.
fromwww.bbc.com
3 days ago

From shame to pride - inside Europe's most exciting league

The table is so tight that the title race and the fight to survive relegation looks like going to the wire, with teams battling for Europe still also looking over their shoulder at the relegation zone.
Europe politics
#tiktok
Film
fromVariety
4 days ago

When Fandom Converts: How TikTok Is Driving Measurable Box Office Growth

TikTok has become a powerful engine for movie discovery, translating online engagement into real-world ticket sales.
Games
fromTechCrunch
5 days ago

Go play this secret game in your TikTok DMs | TechCrunch

TikTok has introduced a secret emoji game in DMs where users bounce across alligators to compete for high scores.
Film
fromVariety
4 days ago

When Fandom Converts: How TikTok Is Driving Measurable Box Office Growth

TikTok has become a powerful engine for movie discovery, translating online engagement into real-world ticket sales.
Games
fromTechCrunch
5 days ago

Go play this secret game in your TikTok DMs | TechCrunch

TikTok has introduced a secret emoji game in DMs where users bounce across alligators to compete for high scores.
#creator-economy
Growth hacking
fromForbes
6 days ago

Stop Betting On One Platform: The Creator's New Monetization Playbook

Creators should diversify their platforms to build steady income and avoid dependency on a single source.
Media industry
fromForbes
3 days ago

Trust Is Becoming The Most Valuable Currency In The Creator Economy

Audiences now seek trust in content, influencing their decision-making and the value of creators' work.
Marketing
fromForbes
4 days ago

The Great Convergence: Why The Creator Economy's Future Belongs To Those Who Unite Social, Brand, And Talent

The entertainment industry is shifting power to creators, with traditional advertising losing relevance as the creator economy rapidly expands.
Growth hacking
fromForbes
6 days ago

Stop Betting On One Platform: The Creator's New Monetization Playbook

Creators should diversify their platforms to build steady income and avoid dependency on a single source.
Media industry
fromForbes
3 days ago

Trust Is Becoming The Most Valuable Currency In The Creator Economy

Audiences now seek trust in content, influencing their decision-making and the value of creators' work.
Marketing
fromForbes
4 days ago

The Great Convergence: Why The Creator Economy's Future Belongs To Those Who Unite Social, Brand, And Talent

The entertainment industry is shifting power to creators, with traditional advertising losing relevance as the creator economy rapidly expands.
MMA
fromKotaku
6 days ago

UFC Boss Dana White Tells Fans To Shut Up About AI Ads

Dana White confirmed UFC's use of AI-generated images and dismissed fan concerns, urging them to simply consume the product.
#toronto-maple-leafs
National Hockey League
fromTheLeafsNation
14 hours ago

Instant Reaction: Kings outlast Maple Leafs in barn burner to keep playoff hopes alive, improve Leafs' top-5 odds

The Toronto Maple Leafs' playoff elimination leads to a focus on draft lottery implications rather than game outcomes.
Toronto Maple Leafs
fromEditor In Leaf
2 days ago

The future of the Maple Leafs revolves around a surprising figure

Keith Pelley is the most crucial figure for the Toronto Maple Leafs' future, influencing key decisions and leadership within the organization.
National Hockey League
fromTheLeafsNation
14 hours ago

Instant Reaction: Kings outlast Maple Leafs in barn burner to keep playoff hopes alive, improve Leafs' top-5 odds

The Toronto Maple Leafs' playoff elimination leads to a focus on draft lottery implications rather than game outcomes.
Toronto Maple Leafs
fromEditor In Leaf
2 days ago

The future of the Maple Leafs revolves around a surprising figure

Keith Pelley is the most crucial figure for the Toronto Maple Leafs' future, influencing key decisions and leadership within the organization.
Marketing
fromFortune
9 hours ago

How Corporate Natalie turned a $500 brand deal into a creator empire-and her own agency | Fortune

Natalie Marshall, known as Corporate Natalie, turned a side project into a successful brand with millions of followers and multiple brand partnerships.
fromSnowBrains
1 week ago

The Snow League Announces Collaboration with Google Cloud to Enhance Fan Experience - SnowBrains

At The Snow League, we're committed to pushing the boundaries of what's possible in sport and technology. Working with Google Cloud allows us to bridge the language gap for our fans in over 100 countries.
Snowboarding
New York Yankees
fromPuck Prose
1 week ago

A Cautionary Tale If The NHL Embraces Streaming

The MLB's streaming debut raises questions about the NHL's future broadcasting strategy and accessibility for fans.
fromwww.bbc.com
1 week ago

Football Manager gamer helps team win in real life

Kendrick suggested a formation change to 4-4-2, inspired by his online team and football manager Sean Dyche, leading to a 3-2 victory for KPR.
Liverpool FC
Games
fromKotaku
1 day ago

Cyberpunk, League Of Legends Games Suggest TCGs Are Having A Moment

PAX East 2026 featured a shift from video games to trading card games, particularly a TCG based on Cyberpunk 2077.
#openai
Media industry
fromArs Technica
2 days ago

OpenAI takes on another "side quest," buys tech-focused talk show TBPN

OpenAI's acquisition of TBPN will maintain its editorial independence while enhancing marketing and communications efforts.
Media industry
fromTNW | Investors-Funding
2 days ago

OpenAI has acquired the Silicon Valley talk show TBPN

OpenAI has acquired the Technology Business Programming Network, maintaining its editorial independence while integrating it into its strategy organization.
Media industry
fromArs Technica
2 days ago

OpenAI takes on another "side quest," buys tech-focused talk show TBPN

OpenAI's acquisition of TBPN will maintain its editorial independence while enhancing marketing and communications efforts.
Media industry
fromTNW | Investors-Funding
2 days ago

OpenAI has acquired the Silicon Valley talk show TBPN

OpenAI has acquired the Technology Business Programming Network, maintaining its editorial independence while integrating it into its strategy organization.
Video games
fromGameSpot
2 days ago

All The Free Fortnite Cosmetics Available To Unlock Right Now

Fortnite offers numerous free cosmetics, making it easier to enjoy the game without spending money on skins and emotes.
fromGamesBeat
5 days ago

Esports Foundation selects 40 esports clubs for $20M club partner program

The Esports Foundation Club Partner Program reaches fans globally and changes the way they experience esports. Over the past editions, it has created a platform for Clubs to strengthen their brands and engage with audiences.
Online Community Development
fromOver the Monster
5 days ago

Today on OTM: Did you forget how much of a grind baseball is?

The offense feels like it's been slumping for weeks, even though it's only four games. Baseball season is a grind, though, and nobody wins 162 games in a row.
Boston Red Sox
Online marketing
fromNeil Patel
6 days ago

How to Boost a Post on LinkedIn: Tips for Better Reach

Boost successful LinkedIn posts with social proof to enhance visibility and engagement, rather than attempting to fix weak content with paid spend.
#sports-marketing
Marketing
fromDigiday
2 days ago

High stakes, big budgets: How brands are navigating a massive sports year

Brands are prioritizing long-term partnerships over costly live sports advertising due to economic uncertainties and high costs of ad placements.
Marketing
fromAdExchanger
1 week ago

The Sports World Is Getting The Retail Media Bug | AdExchanger

The sports industry is embracing data-driven digital marketing through initiatives like the Fieldhouse Media Network by Pacers Sports & Entertainment.
Marketing
fromThe Drum
4 weeks ago

Own it or miss it: how tech is harnessing sports moments in marketing

Sport serves as a powerful global brand engagement tool, enabling companies like Mastercard and Sportradar to build deeper customer connections through real-time data and immersive fan experiences in fragmented media landscapes.
fromDigiday
1 month ago
Marketing tech

Publicis forms new Influential Sports squad to hone its skills in the white-hot sports media arena

fromThe Drum
2 months ago
Social media marketing

An overflow of content won't solve the enshittification of sports marketing

Marketing
fromDigiday
2 days ago

High stakes, big budgets: How brands are navigating a massive sports year

Brands are prioritizing long-term partnerships over costly live sports advertising due to economic uncertainties and high costs of ad placements.
Marketing
fromAdExchanger
1 week ago

The Sports World Is Getting The Retail Media Bug | AdExchanger

The sports industry is embracing data-driven digital marketing through initiatives like the Fieldhouse Media Network by Pacers Sports & Entertainment.
Marketing
fromThe Drum
4 weeks ago

Own it or miss it: how tech is harnessing sports moments in marketing

Sport serves as a powerful global brand engagement tool, enabling companies like Mastercard and Sportradar to build deeper customer connections through real-time data and immersive fan experiences in fragmented media landscapes.
fromDigiday
1 month ago
Marketing tech

Publicis forms new Influential Sports squad to hone its skills in the white-hot sports media arena

fromThe Drum
2 months ago
Social media marketing

An overflow of content won't solve the enshittification of sports marketing

Video games
fromGamesBeat
4 days ago

Inside Clix Gaming's creator-powered business strategy

Cody 'Clix' Conrod is launching Clix Gaming, a brand and business centered on his success as a top Fortnite player.
Toronto Maple Leafs
fromTheLeafsNation
3 days ago

Maple Leafs' William Nylander willing to stick around for a retool, not a rebuild

William Nylander prefers a retool over a rebuild for the Toronto Maple Leafs and remains committed to the team's future success.
Marketing tech
fromDigiday
3 days ago

Spotify's ad exchange grew its programmatic ad base, but buyers want more

Spotify's ad exchange significantly increased its programmatic advertiser base, achieving 222% growth in active advertisers since its launch.
Games
fromwww.theguardian.com
4 days ago

Why is gaming becoming so expensive? The answer is found in AI

PlayStation 5 prices have risen significantly due to increased demand for computing power driven by AI, alongside global economic disruptions.
fromLondon Business News | Londonlovesbusiness.com
4 days ago

Digital entertainment grew 7x faster than the UK economy - London Business News | Londonlovesbusiness.com

The UK digital entertainment sector hit £13.5 billion in revenue in 2025, reflecting a 7.1% year-over-year growth, significantly outpacing the general economy's growth rate of 1.3%.
Digital life
Marketing
fromSfgate
1 day ago

Tips to create short-form video to reach new audiences

Creating short-form videos is essential for businesses to effectively reach audiences and drive growth.
Social media marketing
fromTechCrunch
2 days ago

Flipboard's new 'social websites' help publishers and creators tap into the open social web | TechCrunch

Flipboard launched social websites, enabling creators to consolidate content and build communities around their work on decentralized platforms.
fromwww.fourfourtwo.com
3 days ago

TNT Sports moves to HBO Max: How to watch FA Cup, Champions League & Premier League

Subscribers to TNT Sports can now access the service through HBO Max, which has replaced Discovery+ for online streaming. Existing Discovery+ users can log in using their current credentials.
Television
Media industry
fromFox News
3 days ago

Fox News tops all news brands on YouTube with record-setting 1.5 billion video views during Q1 2026

Fox News Media dominated YouTube in Q1 2026 with 1.5 billion views, outperforming competitors significantly.
#nintendo
Video games
fromThe Verge
4 days ago

Nintendo is weathering the storm

Nintendo remains successful in a struggling gaming industry by focusing on its strengths and maintaining a consistent release schedule.
Video games
fromThe Verge
4 days ago

Nintendo is weathering the storm

Nintendo remains successful in a struggling gaming industry by focusing on its strengths and maintaining a consistent release schedule.
Video games
fromFast Company
4 days ago

Meet the 'Club Penguin' superfans giving the game a second life

Club Penguin was a popular virtual world for tweens, but it faced shutdowns and attempts at revival after Disney's closure.
#in-game-advertising
Marketing tech
fromThedrum
5 days ago

Anzu and OpenX Partner to Bring Programmatic In-Game Advertising to Marketers

Anzu partners with OpenX to enhance in-game advertising capabilities for marketers across various platforms.
Marketing tech
fromThedrum
5 days ago

Anzu and OpenX Partner to Bring Programmatic In-Game Advertising to Marketers

Anzu partners with OpenX to enhance in-game advertising capabilities for marketers across various platforms.
Marketing
fromEntrepreneur
2 days ago

How to Navigate Brand Authenticity in the Age of AI Slop

Originality and authenticity in content are essential for brands to stand out in a saturated market dominated by low-quality AI-generated content.
Social media marketing
fromDigiday
3 days ago

Meta's bid to woo creators to Facebook just might work, despite its recent legal woes

Meta's Facebook Creator Fast Track program offers guaranteed payouts to attract creators, despite recent legal challenges regarding user safety.
Television
fromReadWrite
6 days ago

FanDuel announces TV closure and Picks shutdown plans

Flutter Entertainment is shutting down FanDuel TV and FanDuel Picks, eliminating over 100 jobs by 2027 as it refocuses on core betting operations.
fromwww.marketingdive.com
3 days ago

Publicis sharpens sports marketing focus with 160over90 acquisition

Publicis Groupe has acquired sports marketing agency 160over90, integrating it into Publicis Sports to leverage data-driven solutions and enhance client offerings in sports marketing.
Marketing
Media industry
fromDigiday
4 days ago

Future of TV Briefing: What publishers have to offer creators

Publishers are increasingly collaborating with creators to enhance revenue opportunities and audience reach.
Social media marketing
fromBenzinga
5 days ago

Performance Comparison: Meta Platforms And Competitors In Interactive Media & Services Industry - Met

Thorough company analysis is essential for investors, focusing on Meta Platforms and its competitors in the Interactive Media & Services industry.
Marketing
fromFast Company
3 days ago

Brands are getting more physical

Marketers are increasingly focusing on physical experiences to foster human connection and emotional engagement with consumers.
Video games
fromwww.theguardian.com
2 weeks ago

In the killer world of online gaming, there are no hits any more just survivors

Highguard's rapid failure demonstrates that modern online games face extreme pressure to deliver immediate returns, leaving no room for player learning curves or developer iteration.
Marketing
fromDigiday
6 days ago

AI influencer discovery tools are changing how agencies cast creators

AI is increasingly used for influencer selection in marketing campaigns, enhancing brand engagement and measurable impacts.
Social media marketing
fromwww.businessinsider.com
1 week ago

'Elite clippers' are earning big paychecks by helping podcasters and livestreamers stay in your social feed

Clippers are emerging as a new class of creators, earning significant income by posting engaging snippets on social media platforms.
Marketing
fromDigiday
1 week ago

Amid competition for sponsors, top sports clubs are investing in social media operations

BlueAir partners with the New York Knicks to promote air care products as wellness solutions, leveraging the team's extensive media reach.
Social media marketing
fromwww.socialmediatoday.com
2 weeks ago

Reddit shares insight into the growth of sports fandoms in the app

Reddit published a comprehensive guide showing how users engage with sports content, revealing NFL season as the dominant driver of app downloads and engagement, with significant spikes during March Madness, Kentucky Derby, and other major sporting events.
Marketing
fromFast Company
3 weeks ago

AI will power Fandom from spectator to co-star

Generative AI enables media companies to maintain constant fan engagement by scaling personalized content creation beyond traditional production limits, transforming passive consumers into active co-creators within brand-safe parameters.
Chicago Blackhawks
fromFast Company
1 month ago

How sports leagues are vying for Gen Z and Gen Alpha's attention to build the next generation of fans

Gen Z and Gen Alpha consume sports digitally, show lower avid-fan rates, and require teams to adapt content packaging and distribution.
from24/7 Wall St.
2 months ago

The #1 ETF To Bet On The Explosive Growth of Esports

The VanEck Video Gaming and eSports ETF ( NYSEARCA:ESPO) offers pure exposure to an industry defying traditional entertainment economics. With $405 million in assets and a 0.56% expense ratio, ESPO delivered 28% returns over the past year, outpacing the S&P 500 by nearly 11 percentage points. The fund holds 28 gaming companies, led by Tencent Holdings ( NASDAQ:TCEHY) at 8.1%, Nintendo ( NASDAQ:NTDOY) at 7.6%, and NetEase ( NASDAQ:NTES) at 7.4%. Recent trading shows the ETF consolidating around $105 after hitting $111 in November 2025.
Business
fromThe Drum
1 month ago

How has personalization improved digital sports marketing?

Personalization is a tried-and-tested way to boost engagement while gathering valuable information about existing audiences - and is proving to be a key driver for the sports industry, says Rawnet's Harry Daniel. For brands looking to score with digital marketing, personalization is a winning long-term business strategy. Personalizing the user experience (UX) via websites and apps keeps fans engaged and enhances brand loyalty. It can help brands to grow, by extending their reach to new users and unleashing untouched opportunities for victory.
Online marketing
Social media marketing
fromThe Verge
1 month ago

How MLB can make baseball relevant on a fast-changing internet

Major League Baseball faces persistent decline in viewership and attendance despite recent momentum from the 2025 World Series, which achieved record-breaking viewership numbers and renewed fan enthusiasm.
Television
fromFast Company
2 months ago

Fanatics goes all-in on entertainment

Fanatics and OBB Media launched Fanatics Studios to create, finance, produce, and distribute sports-and-culture content across films, series, live events, and digital platforms.
Media industry
fromThe Drum
1 month ago

Livestreaming and eSports to drive the sports market in Asia

Asia is the fastest-growing sports market, driven by mobile, OTT, eSports, and live streaming, prompting platforms and brands to prioritize creative digital sports experiences.
Marketing
fromThe Drum
2 months ago

How brands can align their interests with the interests of gamers

Brands can increase engagement and reach diverse audiences by integrating ads into interactive gaming experiences and aligning brand goals with player interests.
Marketing
fromThe Drum
2 months ago

Why gaming is a such a key communications channel for retail marketers

Gaming is a mainstream, high-value channel retailers must engage, especially Gen Z gamers, via community-driven experiences on platforms like Twitch and Discord.
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