The Drum1 month agoMarketingIt's time to be real about my fake adsFake ads can boost exposure but may attract criticism and debate. Distinguishing between fake ads by brands and by individuals is essential to understand intent and impact. [ more ]
Modern Retail1 month agoMarketingBrands report a rise in imposter advertisers on platforms like Meta & TikTokOnline brands like The Hippie Shake are facing the challenge of fake advertisements on platforms like Facebook, Instagram, and TikTok. Customers may unknowingly fall for these scams, leading to a negative experience with the brand and potential financial loss. [ more ]