Figures from the British Association of Aesthetic Plastic Surgeons (Baaps) show facelifts are on the rise in the UK. In 2024 there were 1,882 procedures, up 8% from the previous year. Women accounted for the majority, with numbers rising by 7% to 1,742. But the steepest increase came from men: procedures grew by 26%, from 111 in 2023 to 140 in 2024.