Food & drink
fromFood & Beverage Magazine
1 day agoShaq-A-Licious SLAMS: Shaquille O'Neal's New Hoops-Inspired Candy Throws Down a Backboard-Breaking Bite - Food & Beverage Magazine
Shaq-A-Licious SLAMS reinvents gummy candy with multi-textural, interactive stacking gameplay, creating experiential consumption and strong brand-extension opportunities for F&B through social engagement and innovation.