When late substitute Chloe Kelly saved England's Euros defence in 103 seconds against Sweden on Thursday night, it proved two things. Firstly, how good the 27-year-old is on the pitch. And secondly, how important her happiness is off the field.
How EE is building young girls' confidence on and off the pitch ahead of the Women's Euros
The women's Euros will inspire more girls and women to engage in football, continuing the trend of increasing participation driven by major tournaments.