How to build customer trust through data transparency | MarTechTransparency in data collection could foster trust with customers, contrasting the current trend of collecting data covertly.
Marketers Will Need to Double Down Against DivisivenessMeta's removal of fact-checking policies and new data privacy laws undermine marketing's ethical standards and effective communication.
How to build customer trust through data transparency | MarTechTransparency in data collection could foster trust with customers, contrasting the current trend of collecting data covertly.
Marketers Will Need to Double Down Against DivisivenessMeta's removal of fact-checking policies and new data privacy laws undermine marketing's ethical standards and effective communication.
Ethical Marketing Guide: Best Practices for Ethical Marketers (2024) - ShopifyEthical marketing emphasizes honesty and transparency, enhancing brand reputation and consumer trust.
Council Post: Building New Levels Of Consumer Trust Through Ethical Marketing And PR PracticesMarketing and PR professionals must navigate a competitive economic environment ethically to maintain consumer trust and brand reputation.
Ethical Marketing Guide: Best Practices for Ethical Marketers (2024) - ShopifyEthical marketing emphasizes honesty and transparency, enhancing brand reputation and consumer trust.
Council Post: Building New Levels Of Consumer Trust Through Ethical Marketing And PR PracticesMarketing and PR professionals must navigate a competitive economic environment ethically to maintain consumer trust and brand reputation.
Dove's latest 'Real Beauty' drive - and why AI will be harder to ditch than it thinksDove announced it will not use AI-generated models in ad campaigns, raising questions about its stance on beauty ideals and values alignment within Unilever.
Legal Conference Exhibitors Giving Away AlcoholVendor expos at legal conferences offer freebies like candies, pens, and liquor bottles to attract attendees.Alcohol as a marketing lure at events catering to professions with addiction issues can be controversial and ineffective.