#ethical-marketing

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E-Commerce
fromMarTech
3 weeks ago

How brands can turn compliance into a competitive advantage | MarTech

Patagonia's ad urged consumers to prioritize environmental responsibility over consumption.
Social media marketing
fromThe Drum
3 weeks ago

Judge of the Day: Greentarget's Anna Lawlor on AI's creative equity, smarter B2B strategies and the overlooked power of social listening

AI is enhancing content democratization and creativity while demanding ethical responsibility from marketers.
fromMarTech
1 month ago

Privacy is the new currency in digital marketing | MarTech

The old model of behind-the-scenes tracking is running out of road. Consent-driven interaction is taking its place, with trust and transparency becoming brand assets.
Privacy professionals
Marketing tech
fromMarTech
3 months ago

Real persuasion doesn't require manipulation | MarTech

Ethical marketing focuses on genuine persuasion, aiding customer decisions, while manipulation erodes trust.
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