How to build customer trust through data transparency | MarTechTransparency in data collection could foster trust with customers, contrasting the current trend of collecting data covertly.
Marketers Will Need to Double Down Against DivisivenessMeta's removal of fact-checking policies and new data privacy laws undermine marketing's ethical standards and effective communication.
How to build customer trust through data transparency | MarTechTransparency in data collection could foster trust with customers, contrasting the current trend of collecting data covertly.
Marketers Will Need to Double Down Against DivisivenessMeta's removal of fact-checking policies and new data privacy laws undermine marketing's ethical standards and effective communication.
Ethical Marketing Guide: Best Practices for Ethical Marketers (2024) - ShopifyEthical marketing emphasizes honesty and transparency, enhancing brand reputation and consumer trust.
Council Post: Building New Levels Of Consumer Trust Through Ethical Marketing And PR PracticesMarketing and PR professionals must navigate a competitive economic environment ethically to maintain consumer trust and brand reputation.
Ethical Marketing Guide: Best Practices for Ethical Marketers (2024) - ShopifyEthical marketing emphasizes honesty and transparency, enhancing brand reputation and consumer trust.
Council Post: Building New Levels Of Consumer Trust Through Ethical Marketing And PR PracticesMarketing and PR professionals must navigate a competitive economic environment ethically to maintain consumer trust and brand reputation.
Dove's latest 'Real Beauty' drive - and why AI will be harder to ditch than it thinksDove announced it will not use AI-generated models in ad campaigns, raising questions about its stance on beauty ideals and values alignment within Unilever.