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Social media marketing
fromThedrum
17 hours ago

The State Of Influencer Marketing In Gaming

The gaming industry is rapidly growing, with revenues expected to reach $503.14 billion by 2025, driven by mobile gaming and influencer marketing.
Video games
fromBusiness Matters
1 week ago

How the Gaming Market Continues to Expand

The gaming market is evolving into a mainstream, influential entertainment industry, driven by mobile gaming and diverse player demographics.
fromGamesBeat
1 day ago

10 years in gaming: Sportfive shares lessons from its first decade in interactive media

Sportfive's gaming department, which started with just three dedicated employees in 2016, has now expanded to a robust team of 80, highlighting the agency's commitment to the gaming sector.
Marketing
Typography
fromwww.fourfourtwo.com
5 hours ago

Every FIFA country code at World Cup 2026

FIFA uses three-letter country codes for all member nations and match officials, aiding in organization and identification during competitions.
UK politics
fromBusiness Matters
2 days ago

Britain's gaming industry needs a power-up or risks losing its crown to France, Ireland and Australia

Britain's video games industry risks losing talent and intellectual property to overseas rivals without improved tax and investment incentives.
Video games
fromThedrum
3 days ago

Why Brands Need To Pick Up The Controller And Level Up In The Gaming World

The pandemic significantly increased gaming engagement, with mobile gaming becoming a key focus for brands and content creators.
fromEngadget
3 days ago

League of Legends' new WASD control scheme will be enabled for ranked later this month

"There's still a small delta in the win-rates between the control schemes, with Point and Click having a minor advantage. We expect that difference will decrease over time as players gain more mastery with WASD, but we will continue to monitor this stat in the future."
Games
Chicago Cubs
fromBleacher Nation
5 days ago

What Sports are Available in DFS Pick'em Contests? - Bleacher Nation

DFS pick'em platforms offer extensive coverage across various sports, with major leagues like NFL, NBA, MLB, and NHL being the most prominent.
Video games
fromKotaku
1 day ago

Fairgames Has An Extraction Shooter Mode As Marathon Struggles

Fairgames features a new mode called 'Cargo Heist' that involves completing objectives and extracting loot in a multiplayer heist shooter format.
LA Clippers
fromEngadget
1 week ago

The League of Legends KeSPA cup will air globally on Disney+

Disney+ will stream major esports tournaments, expanding its reach beyond Asia to a global audience.
Video games
fromGameSpot
1 week ago

The Biggest New Game Releases Of April 2026

April 2026 features highly anticipated game releases including Starfield, Darwin's Paradox, and Pokemon Champions.
fromGamesBeat
2 weeks ago

Esports Foundation selects 40 esports clubs for $20M club partner program

The Esports Foundation Club Partner Program reaches fans globally and changes the way they experience esports. Over the past editions, it has created a platform for Clubs to strengthen their brands and engage with audiences.
Online Community Development
Games
fromKotaku
2 weeks ago

Cyberpunk, League Of Legends Games Suggest TCGs Are Having A Moment

PAX East 2026 featured a shift from video games to trading card games, particularly a TCG based on Cyberpunk 2077.
Liverpool FC
fromwww.theguardian.com
3 weeks ago

Football Daily | World Cup double-screening pain and a change of summer planning

Wales and Ireland face playoff defeats, missing the Geopolitics World Cup, highlighting a lack of original storytelling in football narratives.
#online-gaming
fromLondon On The Inside
3 weeks ago
Digital life

Cultural Codes in Gaming: How Innovation Is Rewriting the Rules

Online gaming design adapts to local behaviors and cultural expectations, moving away from a one-size-fits-all approach.
fromwww.bbc.com
3 weeks ago

Football Manager gamer helps team win in real life

Kendrick suggested a formation change to 4-4-2, inspired by his online team and football manager Sean Dyche, leading to a 3-2 victory for KPR.
Liverpool FC
Europe news
fromwww.bbc.com
3 weeks ago

What to look out for in World Cup play-offs

The World Cup play-offs begin with four European spots available, featuring teams like Wales, Northern Ireland, and Sweden competing for qualification.
from48 hills
1 month ago

At Gaming Conference, game-workers keep unionization hopes alive - 48 hills

The United Videogame Workers-CWA Local 9433 is a direct-join organization that, according to organizers, is meant to provide a channel into activism and organizing for workers in a fragmented industry. The day of the organization's launch, its membership swelled to triple digits, and CWA members led an impromptu march from a panel discussion in Moscone's West Hall to the bandshell in Yerba Buena Gardens, accompanied by cheers from passersby.
Media industry
Video games
fromGamesBeat
2 weeks ago

Inside Clix Gaming's creator-powered business strategy

Cody 'Clix' Conrod is launching Clix Gaming, a brand and business centered on his success as a top Fortnite player.
London
fromLondon On The Inside
1 month ago

The Biggest Edition Yet of London Games Festival Set for April 2026

The 2026 London Games Festival expands to larger venues with doubled exhibition space and increased UK Government support for the gaming industry.
Social media marketing
fromwww.socialmediatoday.com
1 month ago

Reddit shares insight into the growth of sports fandoms in the app

Reddit published a comprehensive guide showing how users engage with sports content, revealing NFL season as the dominant driver of app downloads and engagement, with significant spikes during March Madness, Kentucky Derby, and other major sporting events.
Video games
fromKotaku
3 weeks ago

2025 Publisher Ranking Shows Sony Near Last, Square Enix, Capcom At Top

Square Enix topped the Metacritic Game Publisher Rankings for 2025, surprising many, while Nintendo fell outside the top 10.
Games
fromReadWrite
1 month ago

Valve disputes claims loot boxes violate gambling laws

Valve defends loot boxes as collectible products rather than gambling, arguing cosmetic-only items provide no competitive advantage while claiming to have blocked over one million accounts linked to gambling activity.
Video games
fromwww.theguardian.com
4 weeks ago

In the killer world of online gaming, there are no hits any more just survivors

Highguard's rapid failure demonstrates that modern online games face extreme pressure to deliver immediate returns, leaving no room for player learning curves or developer iteration.
fromIndependent
1 month ago

'The world of football and sports is sort of the Disneyland of drinking'

Leigh Steinberg has worked for five decades as a sports agent, particularly in the NFL and most notably with franchise quarterbacks. He doesn't need to do celebrity name-dropping; the evidence is all around him. On his shelf is a picture of him with Barack Obama. There's one of him with Julia Roberts on the set of Ocean's Eleven.
Los Angeles Rams
Chicago Blackhawks
fromFast Company
2 months ago

How sports leagues are vying for Gen Z and Gen Alpha's attention to build the next generation of fans

Gen Z and Gen Alpha consume sports digitally, show lower avid-fan rates, and require teams to adapt content packaging and distribution.
Media industry
fromThe Drum
2 months ago

Livestreaming and eSports to drive the sports market in Asia

Asia is the fastest-growing sports market, driven by mobile, OTT, eSports, and live streaming, prompting platforms and brands to prioritize creative digital sports experiences.
Marketing
fromThe Drum
2 months ago

How brands can align their interests with the interests of gamers

Brands can increase engagement and reach diverse audiences by integrating ads into interactive gaming experiences and aligning brand goals with player interests.
Soccer (FIFA)
fromConde Nast Traveler
2 months ago

The Biggest Reason to Travel This Year? Sports

Sports events are a major driver of global travel, fueling a $680 billion industry and motivating fans to travel internationally for both marquee and local fixtures.
Soccer (FIFA)
fromWorld Soccer
2 months ago

Out now: World Soccer February 2026 - World Soccer

2026 previews major international tournaments, reviews standout 2025 players, managers and teams, and highlights Copa Libertadores, Under-17 World Cup and global domestic league developments.
Marketing
fromThe Drum
2 months ago

Why gaming is a such a key communications channel for retail marketers

Gaming is a mainstream, high-value channel retailers must engage, especially Gen Z gamers, via community-driven experiences on platforms like Twitch and Discord.
Marketing
fromTheWrap
2 months ago

The Creator Invasion of Sports Is Changing the Playbook

Sports leagues and broadcasters are partnering with digital creators to attract younger, more casual audiences through prominent collaborations at live events and major broadcasts.
Marketing
fromBusiness Matters
2 months ago

How Digital Gaming Trends Are Reshaping Modern Entertainment Businesses

Crypto-enabled digital gaming transforms audience behavior, monetization, and engagement strategies for entertainment businesses by enabling transparency, speed, personalization, and new payment models.
Video games
fromKotaku
2 months ago

Riot's New Fighting Game Is Already Imploding As It Lays Off 80 Developers Less Than a Month After Coming To Console - Kotaku

Riot Games laid off 80 employees from 2XKO after the game's momentum fell short despite initial console download success; development continues with a reduced team.
fromThe Verge
2 months ago

Riot is already cutting staff on its new fighting game

"As we expanded from PC to console, we saw consistent trends in how players were engaging with 2XKO," Cannon says in the post. "The game has resonated with a passionate core audience, but overall momentum hasn't reached the level needed to support a team of this size long term." The smaller team will "dig in and make key improvements to the game, including some of the things we've already heard you asking for."
Video games
Video games
fromGameSpot
3 months ago

WoW Players Love Sports, So Blizzard Is Putting A Real Tavern At NFL Game This Weekend

Blizzard is promoting World of Warcraft's Midnight expansion with a Welcome Home Pre-Game Tavern at the Patriots-Texans game to reach sports-viewing players.
Video games
fromKotaku
2 months ago

DrDisrespect Lies About Being Invited To Highguard Preview Event - Kotaku

Dr Disrespect posted a Highguard media badge claiming attendance, but attendees and the game's manager say he wasn't invited and the photo may be faked.
Video games
fromGame Informer
2 months ago

The Video Games You Should Play This Weekend - February 13

Friday the 13th features mostly non-scary game recommendations, with mentions of Crisol's creepiness, God of War monsters, a nongram puzzle, and cat sensitivity.
Video games
fromBusiness Matters
3 months ago

Online Gaming: An Entertainment Ecosystem Teeming with Opportunities

AI, cloud infrastructure, and smartphone adoption are transforming gaming into an accessible, personalized, cross-platform ecosystem that reduces hardware barriers and enhances social play.
fromGameSpot
2 months ago

Every Video Game Showcase To Watch In 2026

Around the middle of the year, the primary source of entertainment isn't a new Netflix series or a big-budget Hollywood movie, but rather a seemingly endless supply of video game showcases. Recently, we've seen the idea of dedicated livestreams expand further, with publishers and various gaming initiatives hosting them year-round. What that means is that you can look forward to digital events that'll keep you in the loop with all of the upcoming games on the horizon.
Video games
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