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#netflix
Media industry
fromwww.benzinga.com
20 hours agoNetflix Eyes TikTok-Style Feed To Capture 'Snackable' Viewing - Netflix (NASDAQ:NFLX)
Netflix reported strong first-quarter earnings but anticipates lower second-quarter revenue and earnings, while preparing to launch a vertical video feed for mobile engagement.
fromGamesBeat
6 days ago10 years in gaming: Sportfive shares lessons from its first decade in interactive media
Sportfive's gaming department, which started with just three dedicated employees in 2016, has now expanded to a robust team of 80, highlighting the agency's commitment to the gaming sector.
Marketing
fromwww.fourfourtwo.com
3 weeks agoTNT Sports moves to HBO Max: How to watch FA Cup, Champions League & Premier League
Subscribers to TNT Sports can now access the service through HBO Max, which has replaced Discovery+ for online streaming. Existing Discovery+ users can log in using their current credentials.
Television
Media industry
fromSlate Magazine
2 days agoIt Was a Bold, Multimillion-Dollar Experiment. They Wanted to Change Cable News Forever. What They Actually Did Was Far More Revealing.
Modern cable news struggles due to partisanship, prompting networks like NewsNation to adopt a centrist approach to attract viewers.
fromESPN.com
2 months agoRegulators OK ESPN's deal for NFL Network, RedZone rights from NFL
ESPN's purchase of NFL Network and other league digital assets has been finalized after government regulators approved the transaction. The league and ESPN officially announced the closing of the deal Saturday night after the Justice Department and other non-US antitrust authorities completed their reviews. ESPN acquired NFL Network, NFL Fantasy and the rights to distribute the RedZone channel to cable and satellite operators and the league will get a 10% equity stake in ESPN.
National Football League
National Basketball Association
fromwww.cnbc.com
2 months agoThe NBA wants to embrace content creators without degrading its golden goose of live sports rights
The NBA is integrating content creators into events while maintaining major media partnerships to engage younger audiences without abandoning live-game revenue.
fromLos Angeles Times
2 months agoQ&A: What's the deal with the Dodgers' TV deal? Is MLB giving them special treatment?
In a settlement with McCourt - and to avoid the risk of the judge imposing a deal less favorable to the league - MLB agreed the fair-market value of a Dodgers TV deal would be based on the very Fox deal that Selig had rejected. Why did that matter? That value was $84 million for the first year and would increase thereafter, with the league taking its standard 34% cut and sharing that among all its teams.
Major League Baseball
fromDigiday
2 months agoInside NBCU's $3 million Peacock Super Bowl pitch
While creatives and CMOs watching at home will focus on the celebrities, needle drops and ad gags, media buyers will be keeping a close eye on the quality of Peacock's stream and scrutinizing peak viewership figures - as they gauge whether the NBCU-owned platform can fulfill promises made in its premium pitch to buyers. According to two media buyers, both of whom exchanged anonymity for candor, NBCU's initial asking price for a 30-second ad running on Peacock's Super Bowl coverage was $3 million.
Marketing
fromAdExchanger
2 months agoNielsen Makes A Play To Better Measure Co-Viewing During The Super Bowl | AdExchanger
From Nielsen's perspective, "we think this is a big opportunity to improve person-level measurement" and give buyers and sellers a more accurate picture of who's actually watching what, said Brian Fuhrer, SVP of product strategy and thought leadership at Nielsen.
Marketing tech
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