Social media marketing
fromThedrum
5 days agoFinding The Right Influencers For Your Brand
Brands should combine intuition with data analytics to select the right creators for collaborations.
One of the most common questions creators and brands ask: "Is my engagement rate good?" The answer depends on your follower count. A 5% engagement rate looks very different for a neighborhood café with 500 fans than for a news publisher with half a million. That's why we analyzed 52 million Facebook posts across 213,000 accounts with over 6.9 billion engagements collectively, to see how engagement rates shift by follower tier.