EXCLUSIVE: Happiest Baby brand apologizes for asking mom to return bassinet after baby's deathA popular baby brand faced backlash after demanding a bassinet return from an influencer whose baby died.
Council Post: Localizing Your Corporate Communications Strategy Without Weakening ItBrands risk diluting their messaging when homogenizing for global audiences, losing uniqueness and resonance.Creating effective global messaging requires regional insights and a commitment to understanding diverse cultures.
This Neuro Researcher Is Reshaping Mindshare's Media PlansKelechi Nwankwoala, the research lead at NeuroLab, utilizes advanced techniques for measuring consumers' emotions, guiding Mindshare's clients' media strategies through empathy-driven marketing.