8 Email Testing Best Practices to Help You Work Smarter - LitmusEmail QA testing is crucial due to numerous rendering possibilities.Knowing your audience's email clients helps focus testing efforts.
Email Analytics: How to Measure Email Marketing Success Beyond Open Rate - LitmusEmail open rates were once a crucial metric for email marketing success, however, they are now considered a vanity metric. Instead, the focus should shift to measuring revenue generation and impact on the organization's bottom line.
Deliveries and Opens and ClicksMailbox providers evaluate emails from technical and user perception perspectives to ensure users’ satisfaction and efficient operation.