The Drum
2 months agoMarketing
Elvie's first-ever Times Square ad highlights post-partum struggles
Elvie is shedding light on postpartum challenges through its first digital out-of-home campaign at Times Square, emphasizing mental health struggles faced by new mothers.
A survey conducted by Elvie revealed that a significant percentage of mothers experience mental health complications post-birth, indicating inadequate postpartum care in the US. [ more ]