ZIP Codes: The Simple Fix For Advertising ROI Measurement | AdExchanger
Geographic incrementality experiments using DMAs provide a reliable way to measure advertising effectiveness amidst privacy challenges.
Shrinking budgets leave programmatic marketers with a raw deal
Programmatic advertising in the open marketplace is facing challenges due to budget constraints, complexity, and the perception of being cost-oriented with little proven effectiveness.
Effective measurement should propel brands forward - not hold them back
Brands should measure effectiveness, as well as efficiency, for the best results.
The cookie-based data generated from metrics like cost-per-click (CPC) and conversion rate (CVR) are flawed and limited.