AdExchanger1 week agoMarketingWhy A Challenger Laundry Brand Used AI To Make Its Ads | AdExchangerLeaf transitioned from DTC marketing to AI-driven targeted ads for retailers, resulting in increased sales. [ more ]
AdExchanger1 month agoMarketingInvestors As Organic Fans; Netflix Weathers Its Password Crackdown | AdExchangerCelebrities/influencers as stakeholders can boost a brand, but marketing arrangements need proper disclosure for transparency. Netflix is intensifying its ad-supported options, attracting more subscribers and easing advertiser concerns. [ more ]
RAIN News3 months agoPodcast98% of global DTC brand marketers say podcasts are effective (Acast) - RAIN News52% of marketers find podcasting highly effective for DTC messaging compared to radio and streaming music 88% of DTC shoppers who purchase products from podcasts are satisfied with their purchases [ more ]