The Big Story: Finding Holes In The Privacy Sandbox | AdExchangerCurrent Privacy Sandbox APIs are not capable of replacing the current programmatic setup.The value of first-party data may have been overhyped in the industry.
Media Buying Briefing: Strategy veteran Anush Prabhu says agencies need for change how they help launch brandsThe rise of DTC companies and startup culture has influenced mainstream branding and required agencies to adapt.There is a shift towards performance-driven branding that focuses on delivering impact and results.