#drinkbox

#drinkbox

Sukari Spirits positions itself as an originator and innovator of all-natural, ultra-premium spirits, with a focus on clean formulations and elevated drinking rituals.

The recycling process is often misunderstood; items do not simply transition from curbside bins to new products. Instead, they face a complex journey with significant contamination rates.

Truly Hard Seltzer is turning that belief into a destination by launching a nationwide search to find one American town that truly believes U.S. Soccer will win - and give it a new name: Believe, USA.

Spirits continue to grow in volume even as their long-standing dollar share gains have stalled, while beer and wine remain in steady decline.

The old Dawn refill jug had a standard circular mouth that glugs when it pours out unevenly. One wrong move and that dish soap could end up all over the kitchen counter.

The reusable water bottle transformed from a humble utilitarian good into a status-signaling piece of arm candy, with consumers coordinating colors with their activewear sets.

Every March, our team makes the trip to Chicago for the Inspired Home Show (IHS), one of the biggest housewares trade shows of the year, where thousands of brands debut new products, innovations, and releases across every category imaginable, from kitchen and bath to bed, organization, and beyond.

Most water filter pitchers are made of BPA-free plastic. But as new research shows that bottled-water drinkers ingest tens of thousands of excess microplastic particles, wellness lovers have begun to look askance at water filters that are themselves made of plastic.

Simply Spiked Bolder takes everything our fans love and turns it up. As tastes continue to shift, we're evolving with them - offering bold, fruit-forward flavors across a range of ABVs, while delivering the same easy-to-enjoy experience fans expect from Simply Spiked.

Truly Hard Seltzer is making dreams come "truly" this winter with its limited-edition offering: the Truly Dream Pack. Available nationwide starting through winter, this limited-edition pack was created in collaboration with French artist Laura Norman (A.K.A. Launorma), the collection features four all new, bold flavors. The lineup's new flavors are as follows: * Strawberry Stardust: Juicy strawberry meets delicate, floral lychee for a sweet, exotic twist * Citrus Clouds: Bright mandarin bursts with zesty citrus for a crisp, sun-soaked sip

First and foremost, that small hole allows steam to escape. If a lid is fully sealed right after the cup is filled, steam can gather inside. Under the right conditions, that could build enough pressure to pop the lid off and result in a nasty burn. Letting a tiny bit of steam escape instead makes that pressure build up less likely to happen.

Lipton Hard Iced Tea Zero Sugar strengthens our portfolio and position in the better-for-you hard tea space. With over 130 years of tea expertise, this new extension delivers zero sugar, lower calorie refreshment with the smooth, delicious Lipton flavor consumers expect and trust.

After a lengthy delay that included much fretting among industry insiders, the 2025-2030 Dietary Guidelines for Americans (DGA) were unveiled earlier this month. Any fears that anti-alcohol activists had infiltrated the quinquennial process were eased, as the new guidelines preach moderation over specific daily drink allowances. Beer Marketer's Insights senior editor Christopher Shepard, who has followed the process closely, joined the Brewbound Podcast to discuss the DGA, the fraught path to publication and what this could mean for brewers.

Some home products might look a little quirky at first, but when you see them in action, it's clear they solve those everyday annoyances that constantly drive you nuts - you know, cluttered cabinets, dark hallways in the middle of the night, remote controls that always go missing. That's why we carefully curated the list below. From small upgrades to inventions that feel straight-up genius, these picks will make a huge difference.

This isn't just a celebrity brand endorsement. Since joining Update, Kardashian has worked closely with the team to completely rethink Update's branding, taking it from what Solomons describes as a "masculine tech bro" look to a can that feels perfectly natural in Kardashian's hand. This shift taps into the refined personal brand that Kardashian has built over the past several years.

Sauer has experience turning a nascent RTD brand into a household name. Garage Beer, which he acquired in 2021 and relaunched in 2023, has shown triple-digit year-over-year growth, with sales increasing more than 500% in the 12 months ended in early April 2025, he says. It's now valued at around $200 million and is continuing to grow, despite an overall slump in the beer industry, according to a September report from The Wall Street Journal.

Pepsi Prebiotic Cola stands out in the crowded cola market for several reasons: No Artificial Sweeteners: Unlike many soft drinks, Pepsi Prebiotic Cola is free from artificial sweeteners, making it a more appealing choice for those looking to reduce their intake of synthetic additives. Low Calorie Count: At just 30 calories per can, this cola provides a guilt-free indulgence for those watching their caloric intake.

Today, people generally seek balance when pursuing their personalized wellness goals in a new year. That shift has made way for trends like "Damp January," which encourages creating more mindful drinking habits. With this evolution, brands in the nonalcoholic beverage space are fine-tuning their marketing campaigns to reflect year-round interest in alcohol moderation. By using cheerleading-like marketing language over a shameful tone, brands hope customers will feel more receptive to incorporating their beverages. And with more products entering the market - which now also includes functional drinks and cannabis tonics - these companies are stepping up their marketing spending to broaden their target audience.