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Memory price explosion triggers PC buying spree

Rising DRAM and NAND prices are prompting corporate buyers to accelerate PC purchases, boosting vendor revenues while potentially constraining unit demand later in 2026.

fromTheregister

2 months ago

Rising memory costs are about to test buyers' patience

Counterpoint Research has revised down its 2026 smartphone shipment forecast to a 2.1 percent decline, citing a tightening supply of memory chips that is driving up costs and squeezing manufacturers. The analyst firm says higher DRAM and NAND prices risk undermining confidence across the market, particularly as smartphone vendors struggle to justify higher prices for devices that to many feel marginally different from the ones already in their pockets.

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Memory price explosion triggers PC buying spree

Rising memory costs are about to test buyers' patience

#dram-nand
#dram-nand