fromFood Dive1 month agoScale your CPG advertising strategy in 2025: The synergy of DOOH + retail mediaDigital Out-of-Home (DOOH) advertising creates brand awareness and excitement in high-traffic locations, priming consumers for targeted retail media strategies.Marketing tech
Marketing techfromExchangewire2 months agoDriving results: VIOOH and JCDecaux Mexico elevate the Mazda CX-70 launch through programmatic DOOH campaignThe campaign successfully increased traffic to Mazda dealerships in Mexico City by 17% through programmatic DOOH advertising.