When we saw this home - with its east-west exposures and windows that could be seen on both sides - we were immediately sold. It was the third house we looked at, and we were so lucky the owner accepted our offer. It was a very competitive moment for home sales in the neighborhood, and the fact we were able to make it happen felt like a dream.
"Planning a sustainable wedding starts with prioritising what's important to you and shutting out the consumerist noise. That way, from the get-go you have a guiding principle that informs each decision."
The advertising industry has always been in the business of making things, such as the OOH billboard, the 30-second spot, the snappy social post, the standard website: final, finite assets polished and pushed into the world. Agencies were paid, often by the hour, for producing final versions of these things and then moved on to the next project. Even with generative AI entering the picture, much of the conversation remains focused on making those same things faster or cheaper.
