3 TikTok Trends Brands Should Be Tapping Into in 2025Brands should engage diverse creators to connect effectively with wider audiences on TikTok. Trends reflect a shift towards inclusivity in brand collaborations.
Gen Z founders sold their marketing agency to talent powerhouse UTA. They shared the schedules that keep them going from sunrise to midnight.Ahmed and Zafar transitioned from cofounders to leading UTA's Next Gen, seeking to connect diverse creators with major brands.