fromHarvard Business Review
1 month agoHow Designing with Disability in Mind Sparks Innovation
In 2003, when plumbing fixtures industry veteran Rob Buete first encountered the "walk-in tub" made by a startup called Safety Tub, he burst out laughing. A bathtub with a door? It seemed like a joke, or at best a clunky contraption for frail seniors who couldn't step over a regular tub.
Kinya Seto is the CEO of LIXIL, the global manufacturer of pioneering water and housing products, including brands such as GROHE, American Standard, INAX, and Tostem.