#direct-to-fan-commerce

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fromFortune
3 days ago

Taylor Swift and 'productive paranoia': HBR breaks down the hustle and mindset that built a $1.6b net worth and a generational musician | Fortune

Taylor Swift's strategic reinvention, platform-savvy releases, and fan-focused commerce create scarcity-driven spectacle and algorithmic adaptability that built a cultural and economic empire.
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