Digiday1 month agoMarketing techWhy DSP technology isn't the future of TV advertisingProgrammatic advertising amplifies the need for direct connections between brands and publishers despite DSP limitations on TV. [ more ]
AdExchanger4 months agoMarketing techWhy SSPs And DSPs Are Breaking The Barrier Between Supply And Demand | AdExchangerThe trend in ad tech is shifting towards direct connections between advertisers and premium publishers, bypassing traditional platforms. [ more ]