#digital-video-ad-spend

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Digital Video Ad Spend to Grow 16% in 2024; UK Watchdog to Investigate Amazon and Microsoft's AI Relationships; Meta's Ad Tracking Under EU Scrutiny - ExchangeWire.com

Digital video ad spend to grow 16% in 2024, with social video and CTV seeing significant growth. UK watchdog investigates tech giants' AI relationships, EU scrutinizes Meta's ad tracking.

75% Of All CTV Transactions Are Programmatic | AdExchanger

Digital video ad spend is shifting towards performance-driven metrics like sales and business outcomes.
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