fromRolling Out
2 weeks agoMeta earns billions from scam ads, internal docs reveal
Meta has been quietly profiting from a flood of fraudulent advertising that exposes billions of users to scams, according to internal company documents reviewed by Reuters. The social media giant projected it would earn approximately $16 billion, or 10% of its overall annual revenue, from running advertisements for scams and banned goods in 2024. The cache of previously unreported documents spanning from 2021 to this year reveals that Meta failed for at least three years
Social media marketing