#digital-ooh

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Marketing tech
fromThe Drum
3 days ago

Why OOH is one of today's most progressive media spaces

OOH advertising has become digital-first, data-driven, programmatically accessible, and increasingly measurable, enabling brands of all sizes to buy flexibly and optimize campaigns in real time.
Marketing tech
fromDigiday
4 months ago

Outfront brings its XLabs to Cannes for the first time, hoping to draw a broader ad base

XLabs by Outfront is redefining out-of-home advertising with gamification and customized content at Cannes Lions.
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