#digital-ooh

[ follow ]
#out-of-home-advertising #personalization #brand-building #programmatic-ooh #ad-measurement
Marketing
fromThe Drum
3 months ago

Out-of-home is the perfect platform for brands to show courage in 2023

Out-of-home advertising combines broad, inclusive reach with digital-driven mass-personalization and resilience, making it ideal for brands asserting value in tough economic times.
Marketing tech
fromThe Drum
6 months ago

Why OOH is one of today's most progressive media spaces

OOH advertising has become digital-first, data-driven, programmatically accessible, and increasingly measurable, enabling brands of all sizes to buy flexibly and optimize campaigns in real time.
fromDigiday
10 months ago

Outfront brings its XLabs to Cannes for the first time, hoping to draw a broader ad base

XLabs' demo will showcase innovative digital OOH executions tailored for brands, incorporating gamification and dynamic data-driven content to create engaging experiences for audiences.
Marketing tech
[ Load more ]