#digital-ooh

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fromDigiday
2 weeks ago

Outfront brings its XLabs to Cannes for the first time, hoping to draw a broader ad base

XLabs' demo will showcase innovative digital OOH executions tailored for brands, incorporating gamification and dynamic data-driven content to create engaging experiences for audiences.
Marketing tech
#out-of-home-advertising
Marketing tech
fromThe Drum
3 months ago

Why multi-market programmatic DOOH is taking off

The shift to global OOH campaign planning with programmatic platforms leads to efficient execution and increased opportunities for brands.
Marketing tech
fromThe Drum
3 months ago

Why multi-market programmatic DOOH is taking off

The shift to global OOH campaign planning with programmatic platforms leads to efficient execution and increased opportunities for brands.
more#out-of-home-advertising
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